5-Star ETFs | Morningstar (2024)

Transparency is how we protect the integrity of our work and keepempowering investors to achieve their goals and dreams. And we haveunwavering standards for how we keep that integrity intact, from ourresearch and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

How we make money

We sell different types of products and services to both investment professionalsand individual investors. These products and services are usually sold throughlicense agreements or subscriptions. Our investment management business generatesasset-based fees, which are calculated as a percentage of assets under management.We also sell both admissions and sponsorship packages for our investment conferencesand advertising on our websites and newsletters.

How we use your personal data

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisem*nts and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

How we approach editorial content

Maintaining independence and editorial freedom is essential to our mission ofempowering investor success. We provide a platform for our authors to report oninvestments fairly, accurately, and from the investor’s point of view. We alsorespect individual opinions––they represent the unvarnished thinking of our peopleand exacting analysis of our research processes. Our authors can publish views thatwe may or may not agree with, but they show their work, distinguish facts fromopinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separationbetween our sales teams and authors to remove any pressure or influence on our analysesand research.

Read our editorial policy to learn more about our process.

5-Star ETFs | Morningstar (2024)
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