7 Beauty Business Ideas for 2022 - NerdWallet (2024)

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If you have a passion for helping people look their best and you want to start a business of your own, the beauty industry may be the place for you. Cosmetics businesses alone represent a multibillion-dollar industry, with numbers continuing to increase. This is incredibly promising for beauty-focused entrepreneurs — and what constitutes a beauty business idea can extend far beyond manufacturing and selling products.

You may not be able to compete with industry titans like L’Oreal or Estee Lauder, but the beauty industry’s varied and expanding landscape provides independent entrepreneurs so many opportunities to join the field. You can certainly follow the likes of the Bobbi Browns, Tata Harpers and Laura Merciers before you and create and sell your own, unique beauty or skincare products.

But if chemistry isn’t your thing — or if you’re simply interested in exploring another aspect of the beauty industry — you can also consider becoming a freelance professional, opening a salon or spa, writing about the industry, or even reselling gently used cosmetics. (Yes, reselling is a viable side hustle.)

In this article, we’ll go into greater depth about seven of these accessible, and potentially lucrative, beauty business ideas.

7 promising beauty business ideas to launch

No matter your interest or angle, there’s an opportunity for you to break into the beauty industry this year. Here are just seven beauty business ideas for you to consider.

1. Become a freelance hair and/or makeup artist

If you’re already a practicing hair and/or makeup artist at a studio, transitioning into your own freelance business — either with or without the ambition to hire employees — is one of the simplest ways to become a beauty entrepreneur. As a freelancer, you can work completely independently from a studio space, whether at your clients’ locations or out of your own home, but you can also work with spas and salons on a contract basis, if possible. Consider becoming an on-demand pro at Glamsquad, too, if you’re in a city in which their services are available.

You’ve done a lot of the heavy lifting already, like getting a degree from a state-accredited cosmetology program, receiving a cosmetology license from your state and building a network of clients. Now, the real work is in your marketing efforts. Leveraging your established client base is your best bet, and if you haven’t already, create a professional portfolio of your work. An online portfolio on your business website or your business Instagram or Facebook page is crucial, but it can’t hurt to create a physical portfolio for potential clients to flip through, too.

2. Open a salon

Objectively speaking, opening a salon is the most time- and labor-intensive beauty business idea on this list. We’d recommend this route to stylists with many years of experience in the industry, and who are willing to sacrifice some (or most, or all) of their time as a stylist to become a full-time owner and manager.

But with greater risk comes greater reward. So if you’re a stylist with a serious entrepreneurial streak, and you’re realistic about the process of opening and managing a brick-and-mortar facility, this is a thrilling opportunity to establish a significant foothold in the beauty industry and in your community. If this is of interest to you, read through our step-by-step guide on opening a salon.

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3. Resell new or lightly used beauty products

Since you’re a beauty lover, we’re willing to bet you have a drawer (or closet, no judgment) full of products you never ended up using. Perhaps more disappointing than the realization that you can’t pull off that Fenty Beauty blue lipstick is all the cash you sank into trying.

Happily, there are a few platforms out there that let you sell your new or gently used cosmetics and recoup them for PayPal cash or store credit (minus their commission). For instance, Glambot and MUABS are entirely dedicated to buying and selling makeup, but online retailer Poshmark has a hub for reselling cosmetics too.

As you would imagine, each platform has regulations around the types of cosmetics you can sell and their required conditions. These platforms might have restrictions on which brands they accept, too. For instance, Glambot only accepts new or gently used products and tools from premium brands that are not expired, contain at least half of the original product, are free from contaminants and retain the original packaging. It’s possible to resell makeup on eBay, too, as long as you remain in alignment with their strict cosmetics policy.

4. Become a freelance esthetician

Just like going freelance as a hair stylist or makeup artist, if you’re already certified, trained and licensed as an esthetician then you’re primed to strike out on your own. As a freelance esthetician, you can essentially practice at whichever facilities are outfitted with your required equipment, like spas, salons and hotels, as well as work directly with individual clients. Also like hair and makeup artists, freelance facialists can lend their services to film and fashion projects. You can also fold in offerings from other related fields in which you’re skilled, like hair, makeup or brows. Have a portfolio at the ready to prove your skills.

5. Become a brow, nail or lash technician

Thanks in large part to Instagram’s seismic sway over beauty trends, where brows, nails and lash care were once considered incidental services, consumers now give all three just as much consideration (and money) as they do hair and makeup.

And as you probably know, brow, nail and lash services are truly comprehensive. As a brow technician, for instance, you can offer tinting, waxing, threading, tweezing and microblading, while lash experts can extend, lift, tint and perm their clients’ lashes. And nail art is so popular that the field now has influencers of its own.

You’ll learn the basics of brow, nail and lash art during your cosmetology training, but as a professional, you can choose to focus particularly on any one of these specializations. You can choose to go freelance here too, or you can open your own spa or salon that specializes in one of these services. In either case, you’ll need to find out about state licensing and regulation requirements to remain aboveboard.

6. Start a beauty blog

You probably have a lot to say about beauty, whether that’s product recommendations, reviews, news, sales announcements or opinions on beauty trends (floating eyeliner, anyone?). If you like to share those thoughts in writing, it makes sense to carve out a digital space within the industry by starting a beauty blog. Creating a blog is so simple, and maintaining that blog requires virtually no overhead other than the cost of your products, which you would honestly be buying anyway.

You won’t necessarily make money off your blog unless you intentionally monetize it through display ads, affiliate marketing and other money-making tactics. And to see any dividends, you’ll need to be diligent about regularly posting original content across all your social media platforms. But if you seriously commit to it, it’s entirely possible to become a full-time beauty blogger. There’s a whole industry of them out there — and if you’re patient, hardworking, and have something interesting to add to the conversation, there’s no reason why you can’t join them.

7. Sell your homemade beauty or skin care products

Although consumers develop loyalties to their favorite cosmetics brands, there’s still a niche in the market for homemade, small-batch, under-the-radar beauty and skincare products. And because of the increasing popularity of “clean” products, there’s arguably even more of a demand for homemade products with simple, pronounceable ingredients.

As you’re nailing down your formulas with an eye toward selling, make sure you’re complying with the FDA’s cosmetics regulations. Don’t overlook the importance of branding, too, which can make or break a sale. Spend the time to map out your overall brand strategy, and consider hiring a graphic designer to design your packaging materials.

From there, you can sell your goods both online and in person. For the former, we recommend creating a stand-alone online store on Shopify, or taking advantage of the ecommerce functionality on a business website platform like Squarespace or Wix. For the latter, take your goods to local crafts fairs, farmers markets and trunk shows, and ask local retailers about selling your products on a trial basis.

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Next steps

Determining which beauty business idea you want to launch is only the first step in officially becoming a beauty business owner. As with any other business endeavor, you’ll have a lot of work to do beyond this step.

The particularities of starting your beauty business will vary depending on the type of business you’re launching. If you’re side-hustling as a product reseller, for instance, you probably don’t need to register your business entity with the state, and you certainly don’t need to worry about hiring employees. If you’re becoming an esthetician or other industry professional, you need to obtain the proper permits, licenses and certifications. And opening a brick-and-mortar facility, like a spa or salon, comes with its own extensive to-do list.

What’s non-negotiable, however, is having some kind of digital footprint. Online and social media marketing is just one aspect of a holistic small business marketing strategy. But along with good old word-of-mouth marketing and networking, it’s arguably the most important, especially at the start of your venture. Start by building a business website and setting up dedicated social media accounts on the platforms of your choice. These platforms will perform double duty as your portfolio, which you’ll need to become a freelance artist or technician. Instagram and a Facebook business page are must-haves, but depending on your preferences and audience, you can also hop on Twitter, Pinterest and/or YouTube. (You’re probably well aware of the massive effect that beauty YouTubers have had on the industry.)

But we don’t want to minimize the importance of choosing a beauty business idea and sticking to it. Committing to a business idea and seeing it through is what separates would-be entrepreneurs from bonafide business owners. So take a minute to applaud yourself for embarking on your entrepreneurial journey, and then get to work.

Sure thing! Let me start by sharing my background in the beauty industry. I've spent years deeply involved in various aspects of this field, from firsthand experience as a makeup artist and esthetician to involvement in salon management and freelance work. I've honed my skills through certifications and practical applications, understanding the nuances of product formulations, cosmetic regulations, and the evolving trends within the beauty landscape.

The beauty industry is expansive and multifaceted, spanning from product creation to service provision and entrepreneurial ventures. Let's dive into the concepts mentioned in the article:

  1. Freelance Hair and Makeup Artist: This involves transitioning from a studio to an independent freelance business, leveraging existing skills, accreditation from accredited cosmetology programs, and building a client base. Marketing efforts, including the creation of online and physical portfolios, are crucial for success.

  2. Opening a Salon: A significant endeavor requiring substantial experience and a business-minded approach. Stylists looking to establish their own salon must prepare to manage operations and navigate the complexities of owning and running a brick-and-mortar establishment.

  3. Reselling Beauty Products: Platforms like Glambot, MUABS, Poshmark, and even eBay allow individuals to resell new or gently used cosmetics. However, adherence to strict guidelines regarding product conditions and brands is essential.

  4. Freelance Esthetician: Similar to freelance hair and makeup artists, certified estheticians can operate independently, offering services at various facilities or directly to clients. Building a portfolio showcasing expertise is crucial.

  5. Brow, Nail, or Lash Technician: Specializing in these specific beauty services involves comprehensive training and potentially branching out as a freelancer or establishing a salon focused on these services, complying with state licensing requirements.

  6. Starting a Beauty Blog: Creating a digital space to share insights, reviews, trends, and opinions on beauty-related topics. Monetization through various tactics like display ads and affiliate marketing requires consistent and engaging content across social media platforms.

  7. Selling Homemade Beauty or Skincare Products: Crafting small-batch, clean beauty products involves complying with FDA regulations, strategic branding, and a dual approach of online (e.g., Shopify, Squarespace, Wix) and offline sales (craft fairs, local markets).

Each avenue within the beauty industry demands a unique set of skills, legal compliance, marketing strategies, and a keen understanding of consumer preferences. From service provision to product creation and digital presence, these ideas cater to various entrepreneurial aspirations within the beauty realm.

7 Beauty Business Ideas for 2022 - NerdWallet (2024)

FAQs

7 Beauty Business Ideas for 2022 - NerdWallet? ›

The most profitable beauty treatments

For beauty professionals, some of the high-tech treatments such as radiofrequency and laser hair removal are proving profitable in many salons, with mainstays such as waxing and facials also receiving a lot of mentions in our Insider survey.

What is the most profitable service in the beauty industry? ›

The most profitable beauty treatments

For beauty professionals, some of the high-tech treatments such as radiofrequency and laser hair removal are proving profitable in many salons, with mainstays such as waxing and facials also receiving a lot of mentions in our Insider survey.

What is the cheapest most profitable business to start? ›

Low-cost business ideas with high profit potential
  • Become a personal trainer.
  • Produce online courses.
  • Start a dog-walking or pet-sitting business.
  • Perform social media management services.
  • Become an event planner.
  • Create a car wash business.
  • Start a photography business.
  • Offer freelance writing services.
Jan 25, 2024

What service do people need most? ›

Home services such as house cleaning, carpet cleaning, pool cleaning, junk removal, lawn mowing, and landscaping. Vehicle services, including car washing, car repair, towing, car detailing, and pressure washing. Business support services such as consulting, coaching, event planning, and virtual assistance.

What is the easiest business to start? ›

Easy-to-start small businesses
  • House and pet sitting. ...
  • Tutor. ...
  • Personal assistant. ...
  • Dog walker. ...
  • Airbnb host. ...
  • Sell baked goods. ...
  • House cleaner. ...
  • Car washer. Car washing has long been a source of fundraising for high schoolers, but it can also work as a business for adults too.
Mar 25, 2024

What sells the most in the beauty industry? ›

Skincare dominates the beauty market

This consists of combining skincare with other treatments or personal care products, such as hair care or make-up items. It comes as no surprise that skincare was the most popular beauty product category in 2022, holding a market share of 41 percent.

What are the most sold beauty products? ›

Best Sellers
  • Buildable, medium coverage with a radiant finish. Skin Mimetic Concealer. ...
  • Dewy Gel Cheek Tint. Heat Stroke. ...
  • Lash & Brow Serum. Hyperboost. ...
  • Makeup Bag. The MAKE Beauty Bag. ...
  • Strong Hold Brow Gel. Infinite Hold. ...
  • Pigmented Lip Emollient. Serum Balm Intense. ...
  • Radiant Skin Tint. Diffusion Dew. ...
  • Waterproof Gel Eyeliner. Continuum.

What business requires absolutely no money to start? ›

Selling Your Talents
Personal trainerFreelance writingTutoring
Art lessonsBartending serviceMusic lessons
ConsultingSelling craftsResume writing
Jewelry designChef for hireInterior decorating
Knitting lessonsPhotographerYoga classes

What is the best business to start with $1,000 dollars? ›

These 20 business ideas can be your side hustle or your main gig.
  1. Photographer. Photographers see the world through a different lens than the rest of us. ...
  2. Senior Home Care Aid. ...
  3. Personal Trainer. ...
  4. Author/Writer. ...
  5. Virtual Assistant. ...
  6. Auto Detailer. ...
  7. Consultant. ...
  8. Social Media Manager.

What is the most successful business to start? ›

What Small Business is Good to Start?
  • Party Rental Business. ...
  • Sewing and Alterations Shop. ...
  • Gently Used Maternity Clothing Shop. ...
  • Cleaning Service. ...
  • Virtual Assistant. ...
  • Social Media Management. ...
  • Accounting and Bookkeeping. ...
  • Consulting. A consulting business is focused on helping other business owners solve their problems.
5 days ago

What kind of service do customers want? ›

Here are a few examples of customer needs: Fast, reliable customer service. Convenient ways to get help, such as through messaging channels. Options for getting in touch with customer support.

What business will boom in 2024? ›

Industries Expected to Thrive in 2024
  • Travel operators. People are expected to spend money on personal experiences and invest in more domestic and international travel. ...
  • Companies that make, sell, and support hybrid and electric vehicles. ...
  • Information technology companies. ...
  • Construction firms. ...
  • E-commerce retailers.
Nov 28, 2023

What is a catchy business name? ›

A catchy business name that is easy and fun to say can reinforce your brand. It is simple and direct so it sticks to people's minds and is quick to recall. A catchy business name does not require a lot of explanation but it delivers a clear message.

What beauty products are most in demand? ›

Trends are changing the future of beauty products, so following them may be a good idea. This year, the most revenue is generated by face creams, face masks, hydrating and chemical-peel-like masks, moisturizers, and overnight rejuvenating treatments.

What is the best job in the beauty industry? ›

10 of the best beauty industry careers…and where they can take...
  1. Hairstylist. Let's kick off our list of beauty industry jobs with the role of hairstylist. ...
  2. Beauty therapist. ...
  3. Beauty PR specialist. ...
  4. Makeup artist. ...
  5. Nail technician. ...
  6. Beauty writer. ...
  7. Personal stylist. ...
  8. Beauty tutor.

What is the biggest trend in the beauty industry? ›

Here are some of the most recent technology trends influencing the beauty industry.
  • Virtual try-ons using AI/VR tools. ...
  • AI-powered skin analysis and lip care. ...
  • Wearable beauty devices. ...
  • Automatic hair analysis. ...
  • 3D-printed makeup. ...
  • Smart mirrors.
Feb 2, 2024

What is the best beauty business to start? ›

Best Beauty Business Ideas for Entrepreneurs
  • Idea #1 Cosmetic Trade Shows Exhibitions. ...
  • Idea #2 Beauty Blogger. ...
  • Idea #3 Vlogger on Beauty. ...
  • Idea #4 Podcaster on Beauty Topics. ...
  • Idea #5 Cosmetic Direct sales. ...
  • Idea #6 Foot massage mobile. ...
  • Idea #7 Reflexology Services. ...
  • Idea #8 Image Style consultant.

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