A Guide to Fund Management (2023)

The fund management industry manages and administers investment assets on behalf of their clients. In 2010 some US$62 trillion of assets were under management, generating fee revenues of over US$500bn illustrating how large and important this financial industry segment is.

In order to capture the revenue opportunity senior officers in fund management companies have to apply best practice and understand operational issues. This is not as easy as it sounds. They have numerous calls on their time and their core focus should always be investment performance. It was to address the resultant time optimisation dilemma that this guide was compiled.

This book gathers together accepted industry best practice, structure, operations and procedures. As a result, readers can spend less time rummaging through industry white papers and more time on the strategic direction of the firm.

The guide is up to date, which is something that immediately makes it more relevant than the multitude of papers and operational notes that senior management is confronted with. It aims to offer one stop shopping on how to run a firm.

More Information
ISBN 9781906348182
Navision code MGFM
Publication date 6/8/10
Size 155mm x 235mm

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Dr. Daniel Broby

As a senior figure in the asset management industry,Daniel Brobyis a champion of capital markets. His focus on high level principals, integrity and best practice underlie his professional success.

Daniel built his career on the back of a strong grounding in finance theory. He has an MPhil in economics and an MSc in investment analysis. He was elected an individual member of the London Stock Exchange in 1990; is a Fellow of Chartered Institute of Securities and Investment; a Fellow of CFA UK; and a Visiting Fellow at Durham University. He was presented with the CFA Institute’s Society Leader Award in 2006.

Daniel has had a number of C’ level positions at the largest asset managers in Scandinavia and Russia. These include chief executive officer, chief investment officer and chief portfolio manager. His career, however, has revolved around the London market. He was a board member of CFA UK, and it predecessor, for over 10 years.

Daniel’s focus has always been active asset management. His success in investment performance was recognised by Morningstar who rated the flagship fund he managed for eight years with five stars

Daniel has pioneered a number of investment solutions. He introduced the first regulated hedge fund and pioneered structured products in the Danish market. He has launched various investment funds, including a number focused on frontier markets such as Africa.

Daniel has written two highly recognised books on the profession and numerous articles for industry journals. He was commissioned by theFinancial Timesto writeThe Changing Face of European Fund Management.

Daniel has also contributed to the body of financial knowledge by writingA Guide to Equity Index Constructionfor Risk Books.Securities & Investment Reviewobserved that it “explores in intricate detail the various workings of modern portfolio theory, choosing a benchmark, measuring risk and sampling and selection procedures.“Professional Investormagazine opinioned that “rarely does a book genuinely represent a first in its field."


About the Author



1 The Business Model


How the fund management industry evolved

The drivers of growth

The threats to growth

The profit dynamics

The cost dynamics

The productivity dynamics

Overcoming the downward pressure on fees

Taking advantage of the economies of scale

Delivering ?value added’ to clients

Implementing structured decision making

Developing strong distribution capabilities

Starting up a new fund management venture


2 The Industry


Recent evolution

Growth markets

The Alpha industry

Active return

The Beta Industry

Systemic return

The Asset Class Spectrum

Examples of different house styles

Segregated funds

Comingled, Pooled or Collective funds

Industry codes and standards

Asset Manager Code of Professional Conduct

Research Objectivity Standards

Trade Management Guidelines

3 The client spectrum


Targeting the right segment

Overview of Institutional investors

Pension funds

(Video) William Ackman: Everything You Need to Know About Finance and Investing in Under an Hour | Big Think

Investment goals

Endowments and Foundations

Investment goals

Insurance companies

Investment goals

Private Investors

Investment goals

Safeguarding client assets


4 Legal and regulatory landscape


Rules versus principles based compliance

Regulatory trade-offs

Self regulation versus government regulation

How to operate and maintain adequate compliance functions and procedures

Understanding the key regulatory concepts


Skill, care and diligence

Fiduciary responsibility


Market conduct

Money laundering

Chinese Walls

Fit and Proper

The geographic differences in regulation




Far East

Offshore domiciles

Compliance, operations and procedure manuals

What should be included in an operations manual?

The importance of adequate capital


5 Investment process and philosophy


Stating the investment Philosophy

Defining an investment process

The Investment Policy Checklist

Understanding the mathematical relationship between risk and return (CAPM)

Alternatives to CAPM

Active or passive management?

Accommodating style tilts and factors

Implementation of the investment process

Incorporation of models into the investment process

How to Index an investment fund


6 Skills and Structure in the front office(Portfolio construction and support)


Setting a vision

Team or star manager approach

Avoiding groupthink

Incorporating the process driven value proposition into daily activities



Quantitative analysis

Qualitative analysis

What systems are required by the front office?

Front office systems providers

What Skills does a portfolio manager require?


(Video) How To Manage Your Money (50/30/20 Rule)

Ethics and Standards of Professional Conduct

How the chain of command works in practice

Personality type


Composition and role of the trading team


7 Skills and structure in the middle office(Risk and oversight)


Integrating the structure of the middle office with the rest of the firm

Risk oversight policy implementation

Middle office Risk and Performance systems

Monitoring style drift

Staff, Skills and Shared Values

Responsibility for operational risk

Responsibility for business continuity risk

Preparing a Business Continuity Plan

Counterparty risk

Portfolio Risk Control

Backtesting and stress-testing portfolios

Using factor models and optimization software

Undertaking competitor and peer group analysis

Monitoring fund leverage


8 Skill and structure in the back office (Operations and support)


Having robust systems and database

Handling derivative instruments

Handing day to day fund accounting

Ensuring efficient pre and post trade processing

Trade processing vendors

Implementing Straight-Through Processing (STP)

Establishing a records retention policy

Integrating the accounts function


Fund administrators

Prime brokerage

Adapting to accommodate short selling and securities lending

Back-office personnel issues


9 Job functions


How to write internal and external job descriptions

Criteria for ’good’ and ’bad’ remuneration policies

How to decide on compensation

Performance-related compensation

The Chief Executive Officer

Transitioning to a New Chief Executive

The Chief Operating Officer

The Chief Financial Officer

The Chief Investment Officer

The Head of Trading

The Head of Technology

The Compliance Officer

The Risk manager

The Marketing manager

The relationship manager

Head of Performance

Establishing and employee review process

Maintaining an employee handbook

How to build a team spirit


(Video) Discover MSc Financial Analysis and Fund Management at the University of Exeter

10 Client acquisition


Business development as a means to win new clients

Basic Foundations of client relationships

Communicating the right message

The role of Investment Consultants

Answering Request for Proposals

Writing Fact Sheets

Equity fact sheets

Debt fact sheets

Lead management and the importance of monitoring client contact

Marketing analytics

How to undertake systematic brand management

Building reputation

Addressing poor performance from a communications perspective

Having a public relations strategy

Employing third party marketeers

Drafting investment mandates

Adding constraints to an investment mandate

The internets role in client acquisition.

How to ensure efficient ?Client on-boarding’


11 Client retention


Communicating with clients

Communicating with Consultants

Using open architecture as a distribution channel

Understanding core-satellite asset allocation and its implications for client retention

The ?Know your client’ requirement

Handling tracking error and investment constraints

Understand and surpassing expectations

Obtaining feedback from existing clients

Fostering good press and media relations

Goals and Objectives when dealing with the media

Crisis management when things go wrong

Managing client functions

Preparing performance reviews and client visits

How to treat the competition

Buying a fund management company7

Due diligence: Organization and Good Standing

Due diligence: Financial Information

Due diligence: Physical Assets

Due diligence: Employees and Employee Benefits

Due diligence: Mandates and funds

Due diligence: Taxes

Due diligence: Material Contracts

Due diligence: Open Ended Funds and Closed Ended Funds

Due diligence: Customer Information

Due diligence: Litigation

Due diligence: Incidentals


12 Performance reporting and valuation


Choosing appropriate benchmarks

Understanding attribution analysis

The Brinson Hood Beebower Model

Building a Reporting interface

Fair reporting

Accurate reporting

Timely reporting

Utilising factor models in reporting

(Video) Interview with Ross Teverson - Jupiter Asset Management

Value at Risk as a tool to understand risk

The performance report format

The asset allocation report format

The transaction report format

Pricing and valuation

Global Investment Performance Standards

Soft Dollar Standards


13 Product design


Building the Product

Composition and structure of the product team

Establishing a timeline for product intorduction

Determining fee levels for new products

When to use performance fees.

Choosing the legal structure for new products

Open ended

Closed ended

Master feeder funds

Multi-Class Funds

Taking taxation into consideration

Design considerations

When to incorporate leverage

Handling the liquidity of the underlying instruments

Taking capacity into account

Clearly stating fees

What to put in the ?Prospectus’

Recent product innovations

How to structure solutions for clients

Wrap funds

Offshore products

How to design Index Funds

How to address investment fund board independence


14 Alternatives


Socially Responsible Investment (SRI)

Shari’ah Compliant Investment

The use of leverage

The use of derivatives

Structured products

Hedge funds

Counterparty credit risk exposure

Trading practices of hedge funds

Hedge fund fees

Commitment Period (lock-ups)

The use of side letters

Selecting a Maximum Fund Size

Imposing redemption terms (gates)

Types of hedge fund

Convertible Arbitrage funds

Distressed Securities funds

Fixed Income Arbitrage funds

Long/Short funds

Macro funds

Risk/Merger Arbitrage funds

Private Equity

The role of Limited Partnerships


Closed-ended funds

Open-ended funds

(Video) What is Investment Management?

Investment trusts




When referring to the 5 10/40 rule in risk exposure for UCITS funds what does the 10 represent? ›

No single asset can represent more than 10% of the fund's assets; holdings of more than 5% cannot in aggregate exceed 40% of the fund's assets. This is known as the "5/10/40" rule. There are certain exceptions for government issued securities and for index tracking funds.

What is the meaning of fund management? ›

What Is Funds Management? Funds management is the overseeing and handling of a financial institution's cash flow. The fund manager ensures that the maturity schedules of the deposits coincide with the demand for loans.

What qualifications do you need for asset management? ›

There are no strict educational qualification requirements for asset managers. A graduate degree is necessary, but the specialisation would depend upon the type of assets that the manager is expected to handle.

What factors influence your decision of where to put your money? ›

Aspects like family history, personal profile, financial obligations, and others also tend to affect your investment choices. These aforementioned factors do tend to influence the choices, but it's still in the hands of the investor to build a solid investment portfolio based on the need and profile of the investor.

What is the difference between a mutual fund and a UCITS fund? ›

Structurally, UCITS are built like mutual funds, with many of the same features, regulatory requirements, and marketing models. Individual and institutional investors, who form a collective group of unit holders, put their money into a UCIT, which, in turn, owns investment securities (mostly stocks and bonds) and cash.

What is the difference between UCITS and Sicav? ›

UCITS (Undertakings for Collective Investment in Transferable Securities) are just one type of fund in Luxembourg. They are usually targeted at retail investors and most commonly take the form of a SICAV (Société d'Investissement à Capital Variable), i.e. an investment company with variable capital.

Why is fund management important? ›

Fund management makes sure that the fund performance is being tracked which ensures that the investment strategies are adjusted to achieve the goals of investors and the fund as a whole. They use various techniques and metrics to carefully analyze fund performance.

What is the role of fund management? ›

A fund manager is responsible for implementing a fund's investment strategy and managing its trading activities. They oversee mutual funds or pensions, manage analysts, conduct research, and make important investment decisions.

What is the benefit of fund management? ›

investment portfolio: Fund managers help diversify your investments, aiming to reduce volatility of returns. This is achieved by pooling your investment with other investors in a managed fund. This allows the fund manager to invest in a wider range of securities than if you invested directly.

How do I prepare for an asset management interview? ›

Five Interview Questions Asset Managers Should be Ready For
  1. Where do you see the market heading?
  2. Which investors do you admire?
  3. What do you think of the latest economic data?
  4. What is your experience in investing?
  5. How do you value a company?
20 Feb 2011

How do you break into fund management? ›

How to Get Into Asset Management
  1. Step 1: Earn a Finance Degree. ...
  2. Step 2: Get Your Feet Wet at an Asset Management Firm. ...
  3. Step 3: Set Yourself Apart. ...
  4. Step 4: Pay Your Dues. ...
  5. Step 5: Demonstrate Your Skills.
11 Dec 2020

What skills do asset managers have? ›

Asset Manager Qualifications/Skills:
  • Strong analytical skills.
  • Highly skilled in math and finance.
  • Excellent communication skills.
  • Strong time-management skills.
  • Detail oriented and highly organized.
  • Skilled in negotiation and project management.
  • Excellent critical thinking skills.

What are the 3 most important factors in personal financial planning? ›

3 important factors of Financial Planning
  • Achieving Flexibility: ...
  • Liquidity: ...
  • Tax Minimization: ...
  • The first step.
  • Things to consider.
19 Jan 2016

What is the highest return mutual fund? ›

List of High Risk & High Returns in India Ranked by Last 5 Year Returns
  • HDFC Small Cap Fund. ...
  • Axis Midcap Fund. Consistency. ...
  • UTI Mid Cap Fund. Consistency. ...
  • Invesco India Mid Cap Fund. Consistency. ...
  • Tata Midcap Growth Fund. Consistency. ...
  • DSP Midcap Fund. Consistency. ...
  • L&T Midcap Fund. Consistency. ...
  • Mirae Asset Midcap Fund. Consistency.

What is mutual fund in simple words? ›

A mutual fund is a pool of money managed by a professional Fund Manager. It is a trust that collects money from a number of investors who share a common investment objective and invests the same in equities, bonds, money market instruments and/or other securities.

What are the three basic structures of mutual funds? ›

There are three primary structures of mutual funds: open-end funds, unit investment trusts, and closed-end funds.

Why are UCITS so popular? ›

History of UCITS. Because they are seen as very safe and well-regulated, UCITS funds are very popular investments. According to the European Commission, they account for around 75% of all collective investments by small investors in Europe.

How many UCITS funds are there? ›

UCITS are a very successful product: there are more than 29,000 UCITS funds in the EU which represent over €8 trillion of assets under management.

Who can invest in a SICAV? ›

To qualify as a "well informed" investor you must be either:
  • An Institutional Investor.
  • A Professional Investor.
  • Any other investor who has confirmed in writing that they adhere to the status of a "well informed" investor and who: Either invests a minimum of EURO 125,000 in the specialised investment fund;

What are fund management activities? ›

This class includes portfolio and fund management activities on a fee or contract basis, for individuals, businesses and others, such as:- management of mutual funds- management of other investment funds- management of pension funds.

What is the objective of funding? ›

The objective of the Funding Strategy is to enhance the availability, transparency, efficiency and effectiveness of the provision of financial resources to implement activities under the Treaty.

How do fund managers make money? ›

They earn a management fee, for managing the investments in the hedge fund portfolio. And they earn a performance fee, which is a percentage of the profit the hedge fund earns. The better the fund performs, the more money the manager makes.

How many types of fund management are there? ›

On the basis of investment types, fund management can be divided into the following 4 types: Mutual Fund: It is a type of open-ended fund that pools investments from multiple investors to purchase securities. Pension Fund: This type of fund is built to generate income for the investors after their retirement.

Who is the best fund manager? ›

Top 10 Best Mutual Fund Managers in India
Fund Manager NamesFund NameAUM
R. SrinivasanSBI Mutual Fund₹1,14,343 Cr
Sankaran NarenICICI Prudential Mutual Fund₹1,23,053 Cr
Jinesh GopaniEquities - Axis Mutual Fund₹54,466 Cr
Sohini AndaniSBI Mutual Fund₹36,724 Cr
6 more rows
3 Aug 2022

How do fund managers make investment decisions? ›

A portfolio manager will choose the assets to be included in the fund based on its stated investment strategy or mandate. Therefore, an index fund manager will try to replicate a benchmark index, while a value fund manager will try to identify under-valued stocks that have high price-to-book ratios and dividend yields.

How will funding changes help your business? ›

Having enough funding allows your company to grab any opportunities that come your way, such as investing in new products and services that can help your business grow. Working capital can serve as a safety net when your business needs extra money.

What questions do they ask during interview? ›

10 Common Job Interview Questions and How to Answer Them
  • Could you tell me about yourself and describe your background in brief? ...
  • How did you hear about this position? ...
  • What type of work environment do you prefer? ...
  • How do you deal with pressure or stressful situations? ...
  • Do you prefer working independently or on a team?
11 Nov 2021

What are asset management interview questions? ›

Interview Questions for Asset Managers:
  • What are some of the challenges currently faced by the asset management industry? ...
  • Can you describe an experience when you had to negotiate favorable terms for a client? ...
  • Please describe your financial background. ...
  • What method do you use to eliminate errors in your work?

Can you get into asset management without experience? ›

The skills you'll need to be a portfolio manager

Working as a portfolio manager at an asset management firm is a specialist role, but you can get into the industry with a generalist degree. Graduates don't necessarily need a degree in mathematics, economics or computer science to get a job as an asset manager.

Is being a portfolio manager hard? ›

Being a portfolio manager can be a challenging job. The hours are long, and handling investments for businesses or individuals is demanding. It's also hard work staying on top of the news and market fluctuations. To do this job well, you must have a lot of drive and desire to succeed.

What license does a fund manager need? ›

The only universal license requirement for a hedge fund manager is an ordinary business license. Because hedge fund managers are not regulated as brokers, they do not usually need the Series 7 license unless they engage in trading on behalf of customers.

What makes a great asset manager? ›

To succeed in asset management, you need to be confident in your abilities. Evaluate the options, make a decision, take action - it's no good second-guessing yourself. You also need to project a confident persona so colleagues and clients trust what you have to say.

What are the five activities of an investment manager? ›

An investment manager may handle all activities associated with the management of client portfolios, from day-to-day buying and selling of securities to portfolio monitoring, transaction settlement, performance measurement, and regulatory and client reporting.

Is asset management hard? ›

Although it can be challenging, it is very possible and highly desirable for your organization to succeed at asset management. This article is organized into the following sections: Types of Assets.

What are the principles of investment? ›

7 Investing Principles
  • Establish a financial plan Current Section,
  • Start saving and investing today.
  • Build a diversified portfolio.
  • Minimize fees and taxes.
  • Protect against significant losses.
  • Rebalance your portfolio regularly.
  • Ignore the noise.

How can investments increase income? ›

4 Strategies to Generate More Investment Income
  1. Emphasize dividend stocks. Dividend stocks are the obvious first place to start looking. ...
  2. Cut investment expenses. By default cutting investment expenses is a way of increasing your income. ...
  3. Minimize trading transactions. ...
  4. Consider non-traditional investments.
19 Jan 2021

How do you make an investment decision? ›

Before you make any decision, consider these areas of importance:
  1. Draw a personal financial roadmap. ...
  2. Evaluate your comfort zone in taking on risk. ...
  3. Consider an appropriate mix of investments. ...
  4. Be careful if investing heavily in shares of employer's stock or any individual stock. ...
  5. Create and maintain an emergency fund.

What are the three things to consider to an effective financial planning? ›

Three things all successful financial plans should have

The way I see it, there are three things that every successful financial plan possesses: measurable written goals, a distribution plan, and a wealth transfer blueprint.

What are the key elements to successful financial planning and budgeting? ›

8 Components of a Good Financial Plan
  • Financial goals. ...
  • Net worth statement. ...
  • Budget and cash flow planning. ...
  • Debt management plan. ...
  • Retirement plan. ...
  • Emergency funds. ...
  • Insurance coverage. ...
  • Estate plan.

What are the five 5 main areas of personal finance? ›

We're discussing the five categories that attribute to personal finance, which are income, spending, savings, investing, and protection. These are critical to shaping your personal financial planning. Income is money received, especially on a regular basis, for work or through investments.

What is the most important component of financial success? ›

Balance is key. Of course, many other factors will come into play in your financial plan (like return on investments or where you will live in retirement). However, these are the easiest ones to control and have the most impact. Figuring out the right balance is difficult.

What are the goals of financial management? ›

Common goals of financial management
  • Maximize current value. The financial manager or managerial team works to maintain the highest value possible for the company's assets. ...
  • Maintain growth. ...
  • Maximize profit. ...
  • Minimize cost. ...
  • Avoid bankruptcy. ...
  • Controlling. ...
  • Reporting. ...
  • Planning.
1 Mar 2021

What are 3 factors that can affect personal financial decisions? ›

Factors that affect personal financial concerns are family structure, health, career choices, and age.
  • Family Structure. Marital status and dependents, such as children, parents, or siblings, determine whether you are planning only for yourself or for others as well. ...
  • Health. ...
  • Career Choice.

What is the difference between asset management and fund management? ›

The term asset management is often used to refer to the management of investment funds, while the more generic term fund management may refer to all forms of institutional investment, as well as investment management for private investors.

Who is the best fund manager? ›

Top 10 Best Mutual Fund Managers in India
Fund Manager NamesFund NameAUM
R. SrinivasanSBI Mutual Fund₹1,14,343 Cr
Sankaran NarenICICI Prudential Mutual Fund₹1,23,053 Cr
Jinesh GopaniEquities - Axis Mutual Fund₹54,466 Cr
Sohini AndaniSBI Mutual Fund₹36,724 Cr
6 more rows
3 Aug 2022

What are the 5 types of financial management? ›

Financial Management also developed as corporate finance, business finance, financial economics, financial mathematics and financial engineering.

How can I become fund manager? ›

In India, to become a Fund Manager: You must have an undergraduate degree such as B.Com, BBA, BBM or an equivalent degree in finances and investment. Courses such as B.Com in Financial Management, B.Com in Investment Management, etc would provide the necessary academic boost to jump-start a career in the field.

What are fund management activities? ›

This class includes portfolio and fund management activities on a fee or contract basis, for individuals, businesses and others, such as:- management of mutual funds- management of other investment funds- management of pension funds.

How do fund managers make money? ›

They earn a management fee, for managing the investments in the hedge fund portfolio. And they earn a performance fee, which is a percentage of the profit the hedge fund earns. The better the fund performs, the more money the manager makes.

What does a fund manager earn? ›

A survey conducted by Russell Reynolds Associates revealed that fund managers at banks make an average of $140,000, while mutual fund managers at insurance companies make $175,000. Fund managers at brokerage firms make $222,000, and mutual fund companies' mutual fund managers make an average of $436,500.

Which fund is performing best? ›

NAV & Returns data as onNAV as on: 30-Sep-22.
Fund House. Fund Category. Fund Rank and Ratios. Fund Parameters. Investment Parameters. Filter.
Scheme NamePGIM India ELSS Tax Saver Fund - Direct Plan - Growth
PlanDirect Plan
Category NameELSS
Crisil Rank5
AuM (Cr)415.69
24 more columns

Which is the best fund? ›

Best Performing Debt Mutual Funds
Fund Name3-year Return (%)*5-year Return (%)*
ICICI Prudential Credit Risk Fund Direct Plan-Growth8.11%8.02%
Edelweiss Government Securities Fund Direct-Growth6.89%7.95%
Edelweiss Banking and PSU Debt Fund Direct-Growth7.21%7.86%
SBI Magnum Medium Duration Fund Direct -Growth7.29%7.70%
6 more rows

How many fund managers beat the market? ›

On average, roughly 35% of managers have outpaced the S&P 500 in any calendar year, based on annual results back to 2007.

What are the 4 basic areas of finance? ›

There are four main areas of finance: banks, institutions, public accounting, and corporate. Courses within the finance major provide a solid background in many subjects including: Financial markets and intermediaries.

What are the 3 activities of financial management? ›

7 Functions of Financial Management
  • Financial Planning and Forecasting. As a part of financial management function, financial managers have to do financial planning. ...
  • Cash Management. ...
  • Estimating Capital Expenses. ...
  • Determining Capital Structure. ...
  • Procurement of Funds. ...
  • Investment of Funds. ...
  • Surplus Disposal.

What is money in simple words? ›

What is money? Money is a commodity accepted by general consent as a medium of economic exchange. It is the medium in which prices and values are expressed. It circulates from person to person and country to country, facilitating trade, and it is the principal measure of wealth.

Is fund manager a good job? ›

Becoming a hedge fund manager can be very lucrative but comes with long hours of top-notch critical thinking and good decision skills. A bachelor's degree is necessary for a candidate to become a hedge fund manager. Since these jobs are so competitive, additional certifications and experience may be necessary.

Why do you want to be a fund manager? ›

"I enjoy the responsibility that comes with managing others' wealth. The opportunity to earn the trust of my clients and choose the best investment decisions for them based on their unique financial situation is one of my favorite aspects of the position.

How long does it take to become a fund manager? ›

It usually takes 8-10 years of experience to become an investment fund manager. Investment fund managers with a Chartered Financial Analyst (CFA) certification earn more money. Between 2018 and 2028, the career is expected to grow 16% and produce 104,700 job opportunities across the U.S.


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