Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.
Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.
Teach for Japan
Benefits
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Raise awareness for your cause
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Reach supporters when they use Google Search. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit.
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Drive more website views and activity
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Drive online traffic to your website for fundraising, recruiting volunteers, and more.
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Track your nonprofit marketing efforts
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Combine Ad Grants with the power of Google Analytics to measure and understand your organization’s online marketing performance.
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Reach the people who need your help
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Make sure people searching for your services on Google can find your nonprofit.
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How Google Ad Grants works
You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.
Discover how Google Ad Grants help nonprofits reach more supporters and lower the barrier to donating.
Direct Relief
Direct Relief is using Google tools to reach more supporters, remove barriers to giving, and visualize its impact.
Kiva
Kiva uses YouTube to activate their community by encouraging fellows, volunteers, and users to share their stories.
Fundación Todo Mejora
Fundación Todo Mejora uses Google Ad Grants to intervene during moments of crisis for LGBT youth across Chile.
Other tools to help you reach more donors online
Along with Google Ad Grants, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.
Request a Google for Nonprofits account
Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.
Have questions or want to learn how to use Google Ad Grants?
Once your nonprofit is verified and you’ve activated Ad Grants, see our resources and FAQ to get the most out of the program.
