Bryce Gruber on LinkedIn: Every time I head up to Toronto to SJC headquarters I’m reminded of how… (2024)

Bryce Gruber

Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

  • Report this post

Every time I head up to Toronto to SJC headquarters I’m reminded of how lucky I am to work with the nicest people in media.I could write an entire book on the idea of Calm Culture, an idea and lifestyle our northern neighbors seem to engage in nonstop.The main takeaways are:-Don’t take yourself seriously (just your work, and only during business hours)-It’s free to be friendly to the person in the cube/office next to you. You can afford it.-Whatever feels crappy can apparently be fixed by saying sorry, playing hockey and/or sipping Tim Horton’s coffee.

  • Bryce Gruber on LinkedIn: Every time I head up to Toronto to SJC headquarters I’m reminded of how… (2)

70

5 Comments

Like Comment

Kaila O’Connor

Founder, KMO HAUS with expertise in Affiliate PR and Human Design

3mo

  • Report this comment

🥹 this makes me so happy - everyone deserves to feel this way when they go to work✨

Like Reply

1Reaction

Erin Murphy

Public Relations Senior Account Executive

3mo

  • Report this comment

“Don’t take yourself seriously (just your work, and only during business hours)” — I needed that reminder 🙌

Like Reply

1Reaction

Jennifer Thomas

Founder and CEO at FSR Ventures and Beauty Results PR

3mo

  • Report this comment

Love Today's Parent -- I have had so many of my clients featured in this magazine!!

Like Reply

1Reaction

Samantha Slaven-Bick

3mo

  • Report this comment

Canadians are the best…I married one!

Like Reply

1Reaction

Vanessa Morcom

Writer at Medium

3mo

  • Report this comment

Welcome back!

Like Reply

1Reaction

See more comments

To view or add a comment, sign in

More Relevant Posts

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    Some very exciting personal news: by the end of this month, I'll be following a longtime dream of mine—consulting for publishers and brands to help them scale digital revenue.The bittersweet part: I will no longer be working fulltime at SJC. In the year and half I've been here, I built and grew commerce content across the portfolio of brands including Today's Parent, Chatelaine and FASHION to a multi-million dollar department with some articles producing six-figure commissions on an annualized basis.I'll miss working with some of the best, brightest and kindest. Feel free to reach out if you'd like to work together, and you can always stay up to date on e-commerce and affiliate marketing trends via my weekly Substack.

    193

    36 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    We should measure career success by low cortisol levels vs. high salaries.

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    Dream job alert!

    42

    2 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    I got a Passover food pitch today from an affiliate agency promoting “Levantine lamb with a side of yogurt sauce” and “bagels!” This, my friends, is why PR agencies will forever do things better. Don’t ever let a brand say an affiliate agency can replace good, thoughtful PR.

    120

    17 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)!Here are some key takeaways:- US shoppers prioritize overall value, customer service, and price point.- Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board.- Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers.- REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later!I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀

    190

    15 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    I had the honor of lecturing Florida Atlantic University communications students this morning on the growth potential of the affiliate marketing industry. FAU may be the only school in the states even *starting* to tackle the topic in an effort to open more media job opportunities (and internships!) to students at a particularly challenging time in the industry. A hearty thank you to Scott Wolfson and Carol Bishop Mills for giving me the opportunity! Go owls 🦉

    52

    15 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    Update: Hundreds of well qualified writers emailed us. Thank you! We are all set for now and will be sifting through emails today and tomorrow. Are you an experienced health and medical news writer? I hope so, because Today’s Parent is looking to expand our roster of reliable SEO health content freelancers. Feel free to send recent clips and a bit about yourself to both Bryce.Gruber@stjoseph.com & Megan.Sweeney@stjoseph.com Feel free to share/tag/suggest friends. Rates vary depending on the length and scope. Love, hugs and good energy to those looking for work 💜

    81

    40 Comments

    Like Comment

    To view or add a comment, sign in

  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

    • Report this post

    Affiliate marketing & commerce content pros and PR: I'd love to feature your insights and predictions in my popular weekly newsletter. Hundreds of PR, marketing and brand pros read the limited-access email each Thursday. Would love to share more voices and often-overlooked angles. We've helped some of the biggest brands in the US find their perfect affiliate platform homes, grow PR efforts and scale digital sales. Message me to map out what you'd like to discuss, or just say hi 😁

    66

    14 Comments

    Like Comment

    To view or add a comment, sign in

Bryce Gruber on LinkedIn: Every time I head up to Toronto to SJC headquarters I’m reminded of how… (43)

Bryce Gruber on LinkedIn: Every time I head up to Toronto to SJC headquarters I’m reminded of how… (44)

4,859 followers

  • 3000+ Posts

View Profile

Follow

Explore topics

  • Sales
  • Marketing
  • Business Administration
  • HR Management
  • Content Management
  • Engineering
  • Soft Skills
  • See All
Bryce Gruber on LinkedIn: Every time I head up to Toronto to SJC headquarters I’m reminded of how… (2024)
Top Articles
Latest Posts
Article information

Author: Pres. Carey Rath

Last Updated:

Views: 6409

Rating: 4 / 5 (61 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Pres. Carey Rath

Birthday: 1997-03-06

Address: 14955 Ledner Trail, East Rodrickfort, NE 85127-8369

Phone: +18682428114917

Job: National Technology Representative

Hobby: Sand art, Drama, Web surfing, Cycling, Brazilian jiu-jitsu, Leather crafting, Creative writing

Introduction: My name is Pres. Carey Rath, I am a faithful, funny, vast, joyous, lively, brave, glamorous person who loves writing and wants to share my knowledge and understanding with you.