Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (2024)

Bryce Gruber

Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)!Here are some key takeaways:- US shoppers prioritize overall value, customer service, and price point.- Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board.- Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers.- REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later!I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀

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Jonathan Cohen

Affiliate Manager at TRANZACT

4mo

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Hi Bryce Gruber, Are you guys doing anything in services vertical. (Insurance, finance etc?) Or just focused on E-commerce for now?

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Keenfunnel

4mo

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Exciting insights! Looking forward to seeing how the commerce landscape continues to evolve.

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Eva Shortt

Public Relations Agency Owner & Event Planner

3mo

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Thanks for sharing these! The Canadian and US audiences point answered what I have assumed was the case for a few years now.

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Chrissy Bernal (Brand Management, PR)

Brand Management & Media Coverage for High-Achieving Entrepreneurs & Authors | Grow with Intention & Less Stress | CEO of Be a Better Brand, LLC | Author | Mom of Guinness World Record Twins

4mo

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Nice! I'm so glad to hear that human content still reigns!

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Jennifer Walsh

Bridging the Gap Between Beauty, Nature, and Neuroscience. Biophilic Business Leader, Author, Speaker, Beauty Bar Founder, Beauty Retail Pioneer, Wellness Walks® Creator, Co-Host/ Biophilic Solutions Podcast

4mo

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Love all of your nuggets of wisdom!

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Lindsey Smolan

Catapulting beauty & fashion brands to their next level of business growth with powerful media coverage | President at VLIV Communications, Inc.

4mo

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Always love your insights - great intel!

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Dahlia Rimmon

Writer for Pediatric & Family Brands | Baby and Toddler Dietitian | Reviews Writer

4mo

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I love working with you!!!! 😊

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daniela vitali

4mo

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great insight - thanks for sharing!

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Amy Sheridan

Performance Marketing Pioneer, Commerce & Retail Media Leader

4mo

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Love these insights!

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Courtney Dunlop

Good Clean Wine. Good Skin Day.

4mo

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Love this insight!

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    Update: Hundreds of well qualified writers emailed us. Thank you! We are all set for now and will be sifting through emails today and tomorrow. Are you an experienced health and medical news writer? I hope so, because Today’s Parent is looking to expand our roster of reliable SEO health content freelancers. Feel free to send recent clips and a bit about yourself to both Bryce.Gruber@stjoseph.com & Megan.Sweeney@stjoseph.com Feel free to share/tag/suggest friends. Rates vary depending on the length and scope. Love, hugs and good energy to those looking for work 💜

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Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (48)

Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (49)

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