Bryce Gruber on LinkedIn: What modern PR pros need to know about affiliate marketing | Muck Rack Blog (2024)

Bryce Gruber

Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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A little window into the commerce content world in Q4. Thanks for sharing my insights, Muck Rack!

What modern PR pros need to know about affiliate marketing | Muck Rack Blog muckrack.com

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Amber Masciorini

Senior Public Relations Manager at ChicExecs PR & Branding Agency

7mo

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I continue to learn so much from you!

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Muck Rack

7mo

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Thank you for sharing with us!

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Bill Byrne

Omnichannel PR Leader | 25 Years of Results: Ex-Sony, Burton Snowboards, P&G, SPY, Homebridge Financial, T-Mobile, NixonConsumer | Tech | Lifestyle/Outdoor (surf, snow, yoga, hike, fitness) | Finance | B2B | Real Estate

7mo

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GREAT to see your name inside the copy vs. the byline.

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Carly Martinetti

Helping High-Growth Companies Scale Through Top-Tier PR | Co-Founder at Notably

7mo

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Thanks for this, Bryce Gruber!

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Josephine Bonnie Mallari

Senior Manager, Media Relations at Current Global

7mo

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Thank you so much for sharing this, Bryce!

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Marissa Pressey

CEO & Founder. Former Broadcast Meteorologist Turned PR Pro | Freelance Publicist + Affiliate PR Consultant. Wife and Mom of 2. MDS + BMT Survivor.

7mo

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So good!!

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    Some very exciting personal news: by the end of this month, I'll be following a longtime dream of mine—consulting for publishers and brands to help them scale digital revenue.The bittersweet part: I will no longer be working fulltime at SJC. In the year and half I've been here, I built and grew commerce content across the portfolio of brands including Today's Parent, Chatelaine and FASHION to a multi-million dollar department with some articles producing six-figure commissions on an annualized basis.I'll miss working with some of the best, brightest and kindest. Feel free to reach out if you'd like to work together, and you can always stay up to date on e-commerce and affiliate marketing trends via my weekly Substack.

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    Dream job alert!

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    Every time I head up to Toronto to SJC headquarters I’m reminded of how lucky I am to work with the nicest people in media.I could write an entire book on the idea of Calm Culture, an idea and lifestyle our northern neighbors seem to engage in nonstop.The main takeaways are:-Don’t take yourself seriously (just your work, and only during business hours)-It’s free to be friendly to the person in the cube/office next to you. You can afford it.-Whatever feels crappy can apparently be fixed by saying sorry, playing hockey and/or sipping Tim Horton’s coffee.

    • Bryce Gruber on LinkedIn: What modern PR pros need to know about affiliate marketing | Muck Rack Blog (26)

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    I got a Passover food pitch today from an affiliate agency promoting “Levantine lamb with a side of yogurt sauce” and “bagels!” This, my friends, is why PR agencies will forever do things better. Don’t ever let a brand say an affiliate agency can replace good, thoughtful PR.

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)!Here are some key takeaways:- US shoppers prioritize overall value, customer service, and price point.- Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board.- Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers.- REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later!I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    I had the honor of lecturing Florida Atlantic University communications students this morning on the growth potential of the affiliate marketing industry. FAU may be the only school in the states even *starting* to tackle the topic in an effort to open more media job opportunities (and internships!) to students at a particularly challenging time in the industry. A hearty thank you to Scott Wolfson and Carol Bishop Mills for giving me the opportunity! Go owls 🦉

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    Update: Hundreds of well qualified writers emailed us. Thank you! We are all set for now and will be sifting through emails today and tomorrow. Are you an experienced health and medical news writer? I hope so, because Today’s Parent is looking to expand our roster of reliable SEO health content freelancers. Feel free to send recent clips and a bit about yourself to both Bryce.Gruber@stjoseph.com & Megan.Sweeney@stjoseph.com Feel free to share/tag/suggest friends. Rates vary depending on the length and scope. Love, hugs and good energy to those looking for work 💜

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  • Bryce Gruber

    Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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    Affiliate marketing & commerce content pros and PR: I'd love to feature your insights and predictions in my popular weekly newsletter. Hundreds of PR, marketing and brand pros read the limited-access email each Thursday. Would love to share more voices and often-overlooked angles. We've helped some of the biggest brands in the US find their perfect affiliate platform homes, grow PR efforts and scale digital sales. Message me to map out what you'd like to discuss, or just say hi 😁

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