Distributor margin, profit and retail price in FMCG & others (2024)

Use the following formula:

  1. MSRP − Cost Price = Gross Margin
    • MSRP (Manufacturer Suggested Retail Price) is the price at which you intend to sell your product to the end consumers.
    • Cost Price is the total cost of producing your product, including manufacturing, labor, materials, and overheads.
  2. Available Margin = Gross Margin − Other Expenses
    • Other Expenses include additional costs like transportation, packaging, storage, financing, marketing, and any hidden costs like damages or losses.
  3. Distributor Margin = Available Margin × Distributor Share Percentage
    • Distributor Share Percentage is the agreed-upon percentage of the available margin that the distributor will receive. This percentage is negotiated between the manufacturer and the distributor.
Distributor margin, profit and retail price in FMCG & others (2024)
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