Example of a Sponsorship Request Letter
Date
Your Name
Your Organization’s Name (when applicable)
Street
City, State ZIP
Dear [Donor’s Name],
My name is [your name] and I am [describe your position/situation/background]. I am looking to raise
[amount of money] to participate in [nonprofit’s name and the name of the event].
[Include information about why the cause or project is important to you and how it could potentially impact
the reader or those you serve].
So far I’ve raised [amount], but I need just a little more to hit my goal.
That’s why I’m writing to you! Will you support me and my [cause/project/etc.]? Just a small donation
of [amount] can help me [accomplish task/reach a goal/etc.]
Your donation will go toward [describe exactly what the contribution will be used for].
[When possible, add a personal connection to tie the donor to the cause. For example, if you’re raising
money that will go toward cancer research and the recipient of your letter is a cancer survivor,
highlight that connection].
If you’d like to participate in or attend [name of the event], it will be held on [date] at [location]. Visit
[nonprofit’s URL] to learn more!
Thank you in advance for your contribution. You have no idea how much it means to me to have your
support. Here are the ways you can make a donation:
- Make a donation online at [URL of your crowdfunding campaign]
- Send a check in the pre-stamped envelope I’ve included (no cash, please!)
- Come to my fundraising event on [date] at [location] [when applicable]
Thank you again!
Sincerely,
[Signature of author]
[Typed name of author]
P.S. If you want to buy any event merchandise, here’s the link [link to nonprofit storefront]
Best Practices for Writing Sponsorship Request Letters
Give Some Background Information
Not everyone will be familiar with the cause or nonprofit that you’re running, walking, or cycling in support of. It helps to offer a little context to give your readers an idea of what they’d be supporting with their donations.
Let Readers Know How Much You’ve Already Raised
People are more likely to give to campaigns that already have supporters and donations. Within your letter, let your readers know how much money you’ve raised to give them an idea of how many supporters you have.
Invite Readers to the Event
Your recipients might be equally as interested in participating in the fundraising event as you are. And even if they aren’t, you can invite them to attend and encourage you and the other participants as you run, walk, or cycle past them.
Include the URL of the Event’s Online Storefront
Many walkathons, marathons, and other fundraising events have an online store where participants and donors can buy t-shirts, sweatshirts, water bottles, and other merchandise. Make sure that you include the URL to this storefront in your letter, so your recipients can support your cause even more!
