A Revolution in Dance Reality TV: What Strictly Can Learn from Dancing with the Stars
The Rise of the Young and the TikTok-Savvy
In a week that showcased the stark differences between dance-based reality shows, Dancing with the Stars (DWTS) took center stage with a special Wizard of Oz-themed episode, while its British counterpart, Strictly Come Dancing, plodded along with its usual routine. As expected, the EastEnders star outshone the Geordie Shore alum in a rather uninspiring dance-off. But here's where it gets controversial...
Strictly vs. DWTS: A Tale of Two Shows
Despite being siblings in the reality TV world, Strictly and DWTS have always had distinct personalities. While Americans are often stereotyped as overly optimistic, it's the BBC's Strictly that has historically been guilty of forcing fake positivity. However, the recent divide between the two shows lies off the dance floor.
Strictly has been plagued by crises, from the departure of Giovanni Pernice to the 'grope compare' scandal, and now the announcement that its beloved hosts, Claudia Winkleman and Tess Daly, are leaving. Meanwhile, DWTS has thrived, with ratings soaring to a five-year high and consistent growth over the past five weeks. This success is even more remarkable considering Disney's initial plans to move the show to Disney+.
Chasing the Youthful Audience
DWTS producers have actively pursued a Gen Z audience by signing celebrity contestants with high name recognition among teens and young adults. This season's lineup includes TikTok stars, reality TV personalities, and even a 'fake heiress' from Netflix's Inventing Anna. The gamble has paid off, with DWTS becoming the biggest reality series in the US and attracting a younger demographic. Under-35s now make up 15% of ABC viewers, a significant increase from 9% in 2024.
Bringing the Audience Closer
DWTS' studio at Television City in LA has an intimate atmosphere, with the audience seated close to the dancers or gazing down from nearby balconies. In contrast, the Elstree Strictly studio lacks ambiance, with onlookers positioned far away, creating a diluted enthusiasm. This proximity makes a difference, creating a more intense atmosphere akin to a WWE wrestling match.
The One-and-Done Affair
DWTS packs all the action into one broadcast: dances, judging, public vote, and dance-off. This format creates a sense of jeopardy, as viewers know that by the end, someone will be eliminated. In comparison, Strictly's risk of an early exit feels abstract, happening 24 hours later on Sunday. In our fast-paced digital world, this delay feels like an eternity.
Ditching the 'National Treasures'
Strictly has always aimed to please everyone with its contestant choices, including token 'yoof' Z-listers and celebrities beloved by older generations. DWTS, on the other hand, selects 'hot right now' celebrities, like Jenn Tran from The Bachelorette and reality star Phaedra Parks. By targeting a younger audience, DWTS ensures that few over 40 will recognize these names, but that's precisely the point.
Catching the Zeitgeist
DWTS recently dedicated an entire episode to the upcoming Wicked musical adaptation, with stars Ariana Grande and Cynthia Erivo making appearances. The show's director, Jon Chu, was a witty guest judge, and all dances had a Wicked theme. This product-integration deal with Universal Pictures was a clever move, showcasing the dancers' genuine love for the musical. The BBC could take a similar approach with a Paddington Bear-themed Strictly, which would undoubtedly be a ratings hit.
Dropping the Pretence
Strictly maintains the illusion that everyone is having a wonderful time, but this is far from the truth. DWTS contestants, on the other hand, are more honest. Kim Kardashian, who appeared on the 2008 series, described it as the worst, while pro dancer Cheryl Burke named Ian Ziering as her worst partner. DWTS has always embraced this honesty, with pro dancer Maksim Chmerkovskiy even telling judge Len Goodman, "Then maybe it's time to go!"
Increasing Social Media Presence
Claudia Winkleman, a co-presenter of Strictly, lacks an online presence, with only a few TikTok videos mostly promoting her side business. In contrast, DWTS co-presenter Julianne Hough actively shares behind-the-scenes content with her 450,000 followers. She embodies the show's spirit, unlike Winkleman, who seems more excited about hosting The Traitors.
Trimming the Fat
Strictly can run up to two hours, while DWTS clocks in at under 90 minutes. DWTS achieves this by being more efficient, with less banter between hosts, shorter post-dance interviews, and snappy judge feedback. This efficiency allows DWTS to tick all the boxes while being more time-efficient.
Themed Nights: A DWTS Specialty
DWTS excels at themed episodes, with this year's lineup including one-hit wonders, TikTok trends, Disney, Wicked, Halloween, and more. Strictly could learn from this, moving beyond the tired Halloween and Hollywood specials and embracing more imaginative themes, such as an Oasis or Spice Girls-centric show.
So, what's next for Strictly? Will it take a leaf out of DWTS' book and embrace these changes? The future of dance reality TV is at stake, and the audience is waiting with bated breath.
