Johnson & Johnson to replace talc-based powder with cornstarch (2024)

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Johnson & Johnson to replace talc-based powder with cornstarch (1)Image source, Reuters

By Peter Hoskins

Business reporter

Johnson & Johnson (J&J) will stop making and selling its talc-based baby powder around the world from next year.

The announcement comes more than two years after the healthcare giant ended sales of the product in the US.

J&J faces tens of thousands of lawsuits from women who allege its talcum powder contained asbestos and caused them to develop ovarian cancer.

But the company reiterated its view that decades of independent research shows the product is safe to use.

"As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio," it said in a statement.

At the same time J&J reiterated its position that its baby powder is safe to use: "Our position on the safety of our cosmetic talc remains unchanged."

"We stand firmly behind the decades of independent scientific analysis by medical experts around the world that confirms talc-based Johnson's baby powder is safe, does not contain asbestos, and does not cause cancer," it said.

In 2020, J&J said it would stop selling its talc baby powder in the US and Canada because demand had fallen in the wake of what it called "misinformation" about the product's safety amid a number of legal cases.

At the time the firm said it would continue to sell its talc-based baby powder in the UK and the rest of the world.

The company faces lawsuits from consumers and their survivors who claim J&J's talc products caused cancer due to contamination with asbestos.

Talc is mined from the earth and is found in seams close to that of asbestos, which is a material known to cause cancer.

A 2018 investigation by the Reuters news agency claimed that J&J knew for decades that asbestos was present in its talc products.

Reuters said that internal company records, trial testimony and other evidence showed that from at least 1971 to the early 2000s, J&J's raw talc and finished powders sometimes tested positive for small amounts of asbestos.

In response to evidence of asbestos contamination presented in court rooms, media reports and to US lawmakers, the firm has repeatedly denied the allegations.

In October, J&J created a subsidiary, LTL Management, assigning its talc claims to it. It later placed it into bankruptcy, which paused the pending lawsuits.

Before the bankruptcy filing, the company faced costs from $3.5bn (£2.87bn) in verdicts and settlements, including one in which 22 women were awarded a judgement of more than $2bn.

In April, a shareholder proposal calling for an end to global sales of the talc baby powder failed.

Johnson's Baby Powder has been been sold for almost 130 years and became a symbol of the company's family-friendly image.

Baby powder is used for preventing nappy rash and for cosmetic uses, including as a dry shampoo.

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Johnson & Johnson to replace talc-based powder with cornstarch (2024)

FAQs

Johnson & Johnson to replace talc-based powder with cornstarch? ›

The pharmaceutical giant has forked out billions in payouts to customers who said the talc was contaminated with asbestos. JOHNSON & JOHNSON will stop making its talc-based baby powder next year, replacing it with a cornstarch-based alternative after thousands of lawsuits relating to the product.

Is Johnson and Johnson going to replace talc based powder with cornstarch? ›

August 11, 2022 – “As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio. As a result of this transition, talc-based JOHNSON'S® Baby Powder will be discontinued globally in 2023.

What was the outcome of the Johnson and Johnson baby powder lawsuit? ›

After failing to resolve a mountain of talcum-powder lawsuits through two unsuccessful bankruptcy attempts, Johnson & Johnson has agreed to a $700 million settlement that would free the company from some consumer protection claims—and a small part of the talc litigation that it faces.

Is Johnson's baby powder with cornstarch safe? ›

Breathing in cornstarch baby powder may also cause lung issues over time, Spinner says. That's again primarily a concern for babies, given their smaller airways, but the risk among adults is likely “not zero” either, he says. “Anything that you inhale can irritate the lungs,” agrees Dr.

Has anyone received a settlement from Johnson and Johnson? ›

Talcum powder lawsuits have awarded victims and their family members millions of dollars in settlements and verdicts. Notable talcum powder lawsuit settlements and verdicts include: $2.1 billion to 22 women who filed a baby powder lawsuit against Johnson & Johnson for ovarian cancer.

Can you still buy Johnson & Johnson talcum powder? ›

Johnson & Johnson will end global sales of baby powder containing the mineral talc in 2023, switching to a formulation based on corn starch. The company is facing over 40 000 lawsuits in the US alleging that baby powder contaminated with asbestos caused ovarian cancer or mesothelioma.

Does Johnson's baby powder still contain talc? ›

Johnson & Johnson will not sell talc-based baby powder anymore and instead will make it with cornstarch-based powder. The product had been discontinued in the US and Canada in 2020 amid allegations of the product causing cancer due to contamination with asbestos.

How much will I get for my talcum powder lawsuit? ›

Based on the April 2023 settlement offer and previous settlements reached in verdicts, our Talcum Powder Attorneys estimate that Talcum Powder Lawsuits could settle for anywhere between $100,000 and $1 million. These estimates are by no means a guarantee of financial compensation for Talcum Powder Lawsuits.

What is the status of the J&J talcum powder lawsuit? ›

Johnson & Johnson has agreed to a $700 million settlement in talc powder lawsuits from numerous U.S. states regarding the company's deceptive marketing tactics.

How long does it take to get money from a talcum powder lawsuit? ›

While the payout from a talcum powder settlement generally takes 1 to 2 months post resolution, class action lawsuits and appeals can extend this timeframe, and the statute of limitations sets strict time constraints for filing a claim.

Can I eat pure cornstarch baby powder? ›

Baby powder typically contains talc or cornstarch, both of which are not meant to be ingested. Inhaling talc powder can also be harmful to the lungs. If you or someone you know has ingested or inhaled baby powder, it's important to seek medical attention immediately.

Is cornstarch powder safer than talc? ›

Since talcum powder is considered to increase your risk of developing ovarian cancer when used for feminine hygiene, cornstarch is seen as a safer alternative.

What is the safest body powder to use? ›

Commercial cornstarch-based powders have a similar consistency to talc, are just as absorbent and still have a delightful baby powder scent. Other alternative powders include a blend of ingredients such as kaolin, baking soda, arrowroot powder, rice powder and other natural ingredients.

How much can I get from Johnson and Johnson settlement? ›

From the above examples, it's safe to conclude that the average Johnson & Johnson baby powder settlement is at least $100,000. This is because some of these settlements were awarded to a group of plaintiffs, meaning they'll have to divide the amount among themselves.

Will J&J settle talcum powder cases? ›

J&J said in an October securities filing that 42 states and Washington, D.C., had launched a joint investigation into its marketing of talc-based products. The company will pay $700 million to settle the probe, its CFO Joseph Wolk told The Wall Street Journal on Tuesday.

How many plaintiffs are in the talcum powder lawsuit? ›

In April 2023, Johnson & Johnson offered $8.9 billion to settle the majority of talcum powder lawsuits relating to asbestos contamination, with approximately 60,000 plaintiffs in state and federal courts agreeing to the terms.

Can cornstarch replace talcum powder? ›

Corn starch can work as a talcum powder alternative, but most doctors recommend avoiding it for diaper rash. This is because it can potentially irritate the skin and hold moisture rather than removing it.

Can cornstarch be used instead of talcum powder? ›

Cornstarch is made from Corn, aka maize kernels. Like talc, Its absorbent and helps keep skin cool like talc, but cornstarch has slightly bigger particles which means its less risky to inhale. But cornstarch is still not a great substitute.

Is Johnson's baby powder talc or cornstarch? ›

Johnson's® Cornstarch Baby Powder with Aloe & Vitamin E.

Is cornstarch safer than talc? ›

Since talcum powder is considered to increase your risk of developing ovarian cancer when used for feminine hygiene, cornstarch is seen as a safer alternative.

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