Loyalty Program Examples for Fashion and Apparel Brands (2024)

As huge as fashion and apparel eCommerce is today, the rising competition in the industry is pretty chaotic to say the least. The amount of customer churn seen by brands in the online fashion industry is staggering. Major brands like Nike, H&M, Levi’s etc. have experienced serious blows due to wavering customer retention rates, rising competition, and fragmenting brand loyalty from customers.

Simply put, owing to the number of options available to the consumer today, customer retention is one of the biggest challenges businesses face in their growth.

When it comes to battling this out, brands with loyalty programs have shown great effectiveness in ensuring better customer engagement, and in turn a more pleasant and tolerable churn rate. Fashion rewards and boutique reward programs have always been a very tempting customer retention strategy in the fashion industry.

Statistics have found that over 70% consumers are willing to recommend brands that offer good loyalty programs. Smart loyalty programs can keep the customers hooked and once you manage to do that you are golden.

Want to know how the professionals do it? Here’s a list of best loyalty programs for retail and fashion reward strategies employed by successful brands that will definitely teach you a thing or two about “hooking” your buyers.

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Loyalty program examples from fashion and apparel brands

Customer loyalty programs can change the game for fashion and apparel brands

1. Chubbies

Chubbies maintains the whole “weekend” theme in its loyalty program page. They offer reward points right from the onset, when someone joins the rewards program, with a $5+ off. The whole design is clean and streamlined, with a system of redeemable reward points given to customers for completing small doable actions.

These “Ways to earn points” range from actions like following the page on Instagram, or writing a review. Chubbies also utilizes the page in order to highlight new product collections. For example, they offer 50 points for the first purchase from the “Lounge Shorts Collection”. The point system and reward program is explained well below with the motto being “More Points=Better Deals”.

The brand loyalty program here is effective in encouraging purchases, with every dollar spent turning into reward points. The visual oriented approach tied together with a clever “Sign Up” button over the reward point images is a clever touch to nudge interested buyers towards the program.

Why This Works?

• Slick, strategic and doable reward system that make it easy for the audiences to earn points and avail its benefits.
• Simplified explanations to the reward program that initiates customers to it with reward points right from the onset.
• Makes customers feel each purchase contributes to their total rewards.

2. Good American

The clutter and complications of what they call an “obscure point system” is entirely done away with by the Fashion brand Good American. Their reward page opens up to a three line summary of their program and then a very tempting “Join Now” CTA.

The strategy here is simple: appeal to the folks that don’t want any complicated reward system that requires too much effort. The brand deals in credit rewards that are sent directly into the customers account. Instead of the point system, here they give value to each purchase which brings the customer closer to being an exclusive customer, which will open up more perks.

They also offer referral rewards that help the brand reach wider audiences. Both the new customer and the one who refers the Brand to them gets a $20 coupon. The referral system is explained well down below on the page and this strategy brings in newer customers with a desired chain reaction.

Why This Works:

• Clutter free system of credits that deals directly into customers’ accounts.
• Referral rewards that can spread brand popularity among customers and their peers.
• Bold and straightforward CTA that comes after a very well constructed explainer about the reward program.

3. Knix

Knix is an intimate apparel brand that deals in reward points. They call the reward program members as “Top Drawer Members” which creates the feeling of being in an exclusive insider program.

Here too the CTA is directly followed by the “how it works” part that explains the way the reward point system operates and benefits customers. The customers are suggested with actions that will earn them these reward points. There is also a referral system that rewards both the referrer and the new customer.

The VIP plan rewards customers based on their purchases, with more benefits on the more they spend. This is particularly clever as to how the customers feel they are aptly rewarded whenever they are purchasing in larger amounts. These additional rewards vary from shipping benefits, birthday discounts, exclusive products etc. all based on the customer’s annual spending.

Why This Works:

• Reward point system that can be redeemed for cash.
• Customers are made to feel a sense of exclusivity created by the title as well as the rewards.
• Exclusive reward system based on the annual spending in the store, which opens up more perks and benefits to the buyers.

4. Musclenation

Muscle Nation is a fitness/gym apparel brand that uses a more tier based sporty themed approach to its loyalty programs. They work with what they call “Muscle Nation Points” in their VIP loyalty program that can be used up while purchasing anything from the store.

The sporty aspect here comes from the way they divide the members of the program into 4 tiers and based on the ranking reaps benefits.

The tiers are named as “Member” at level one, then “Bronze”, “Silver” and “Gold” on the next three levels. The points earned per dollar spent, and other benefits vary based on these levels, and the entry criteria to each level is based on a minimum spending amount.

The points are redeemed with a point slider. These little technical details help engage and hook customers and it goes well with the overall theme.

Why This Work:

• A good theme based loyalty program will strike a nice chord among its target audiences.
• The break down into tiers create a sense of accomplishment in the buyer’s journey through the reward program.
• The Point Slider is a handy way to help customers redeem their accumulated points and avail its benefits.

5. UNTUCKit

What UNTUCKit is going for is simple, but very effective and on point. Their loyalty program plays on the “referral reward” card, offering a 25% Off for both the parties, that is to the one referring and to the friend he/she is referring to.

UNTUCKit opens to a visually oriented rewards page and their loyalty plan directly points out to their one golden strategy. The line about the referral is followed by a CTA for email so the customer can start getting the benefits of the store with their friends. The brand also offers a 15% discount on first purchases, inspiring that very crucial first buy. This is a very effective brand loyalty campaign since your impression on new customers becomes important.

Why This Work:

• Without other systems usually used by reward programs, it focuses on one strong strategy to attract customers.
• The visuals are larger and the text pointing at the referral benefits is direct, which catches customer attention quickly.
• First purchase discount ensures that most of the new store visitors will be motivated into making a purchase.

6. Port Fashion

Port Fashion is an established apparel and fashion brand that approaches their loyalty program focusing on the point based reward system. The Loyalty Reward program window pops up when customers click on the Rewards button on the site. It displays all the neatly divided sections. One shows how to earn points by completing activities while the other section on the right shows how to redeem the points.

The Loyalty reward points can be earned by completing tasks like following their social media pages, creating an account, leaving a review etc.

These reward points can be redeemed to receive Loyalty Reward discounts based on the amount of the reward points. The brand also doesn’t have a minimum purchase amount limit for availing these reward discounts.

Why This Work:

• Offers simple and hassle free retail loyalty program based on reward point system.
• The tasks are doable and simple, and so customers don’t feel pressured.

7. Imbue Natural

Imbue Natural’s brand loyalty campaign page is smartly titled as “The Club”. This instantly creates the feeling of joining a group of insiders with exclusive access. Here too the page colors align well to the brand’s persona with an eye-catching CTA saying “Become A Member”.

The members are made privy to exclusive offers, special sales and sales launch alerts. Also the members can receive special discounts and reward points on purchases. The points are earned through completing actions like referrals, sharing on Facebook etc. Reward points are easily redeemable in the Three Step process of Registering, Shopping and redeeming to receive coupons that can be used at checkout.

Why This Work:

• The bold CTA makes for a very loud, clear and effective invitation into the Rewards Program.
• The redeeming process is easy, simplified and hassle-free, and the coupon code can be used to get instant discounts at checkout.
• The title of the reward page attracts customers who will be eager to have access into an elite insider group in the brand, while offering something back to customers with every purchase they make.

8. AS OF TODAY

As of Today is a skin care and cosmetics brand that uses the Ai Trillion’s Integrated Loyalty Program. The very cute “Rewards” button on the website opens to the loyalty rewards window, which displays how to reward points by completing tasks along with the ways the points can be redeemed on store to get discounts. These tasks include reviewing, referring and sharing on Facebook.

The login and sign up buttons are placed ideally down below urging buyers to join and avail the benefits of the program right away.

Why This Work:

• The reward program is well integrated into the website which makes it one-click away and reduces clutter from the webpage which might have put off customers.
• The point system is easily redeemable.

Customer loyalty programs can change the game for fashion and apparel brands

Considering the churn rates and wavering brand loyalties in the fashion industry, it is high time that you as an E-Commerce business person turn towards solidifying your brands customer base and loyalty.

To sell better you need more than just your products and occasionally rewarding your customers will help you establish yourself as a trusted brand.

So yes, you definitely need loyalty campaigns to battle against adverse churn rates and rising competition. Brands with loyalty programs see a significantly increased number of retaining existing customers.

So, considering how important loyalty campaigns are, an app like AiTrillion lets you create personalized integrated Loyalty Programs that will increase customer retention, engagement and help to stimulate revenue from your existing buyers.

Reach out to us. Get AiTrillion Today!