Meet Jai Shah, Co-Founder at Natural Supplements & Vitamins Company: Nutrition Geeks (2022)

Being healthy shouldn’t be boring, confusing or expensive – and doesn’t have to cost the Earth. At Nutrition Geeks we are on a mission to simplify nutrition and ensure it’s sustainably accessible to everyone.

Since launching in September 2020, we have acquired over 180,000 UK customers with our introductory range of supplements.

Our formulas are scientifically proven to work and co-created with PhD scientists – we remove the jargon and break down the science for our customers. From product development to content creation, every action and output has our customers interests at the forefront.

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We are proud to have won awards by The Independent and achieved “Best Seller” and “Amazon’s Choice” status across all products, with over 7000 5-star reviews on all platforms.

Nutrition Geeks recognises access to nutrition is a need, not a want. Good nutrition is necessary to live and function. We have partnered with organisations such as the Ministry of Justice who have provided free Vitamin D to their employees as part of their rewards and benefits.

Meet Jai Shah, Co-Founder at Natural Supplements & Vitamins Company: Nutrition Geeks (1)

How did you come up with the idea for the company?

Although we launched Nutrition Geeks in the Autumn of 2020, the idea for the brand initially came about pre-pandemic.
We were a team of three dipping our toes in our first ecommerce business together, working in the evenings and weekends in the summer of 2019. The project was very successful in a short period of time, and we soon realised the power of leveraging marketplaces to scale a brand. We knew however, the project at the time didn’t have longevity – we were just resellers. It wasn’t fulfilling and we were losing interest.

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Entering the Health & Wellness market was always in the back of our minds. We already knew that specifically the Vitamins, Minerals and Supplements sector required disrupting – it was filled with companies making super-abnormal margins with outdated marketing & distribution models and inefficient operations.

The world was becoming increasingly health conscious and unbeknown to us, Covid would be accelerating this trend. Consumers required a brand that would put their interests first – there was a need to have nutritional products and information easily accessible to everyone, delivered sustainably.

We created Nutrition Geeks to match those needs; to improve health & wellbeing of our communities without compromising on quality, the earth or your wallet.

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How has the company evolved during the pandemic?

Nutrition Geeks was launched right in the middle of Covid, so we are very accustomed to running the business during a pandemic. Covid meant we hit the ground running, as millions turned to online solutions for their consumer good purchases and our sector experienced a surge in demand as people worldwide become more health conscious.

We ran the business from home whilst we all had our full-time jobs. I don’t think we forecasted the speed of growth – we had to adapt quickly, especially operationally. We wouldn’t have got to where we are now without the unconditional help of our family.

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We are now in a position where we can spend our resources on cementing our foundation to scale. In fact, we have probably had to strategise more on how we evolve in a post-pandemic world coming out of lock-down. We also are analysing in detail how consumer behaviour is changing with restrictions lifting and inflation at unprecedented levels since the 1990s as well as supply chain risks because of global affairs.

What can we hope to see from Nutrition Geeks in the future?

We are so excited to see how the next 3 years will unfold for Nutrition Geeks. We are in the process of upgrading our machinery, meaning we can 5x our output enabling us to scale up.

During the second half of 2022 we will focus on launching new innovative products. Our introductory range has been very well received by the market and we are confident our new launches will continue disrupting the sector. We are also well on our way to becoming Net-Zero in 2023 – our research into recyclable, paper-based packaging that will be durable for our supplements will be key for us to hit this goal.

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We’re going Global too! TechRound is first to hear that Nutrition Geeks has been selected to partner with a $1.4B Asian Consumer Brands Giant who will be launching Nutrition Geeks into the Asian market in Q3 of this year.


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