Our brand (2024)

Our brand (1)

In 2014 Amber Martinez was selected to represent the living icon of Scottish Widows. Amber, 30, is from Hertfordshire and is the 4th Scottish Widow.

Amber says “I grew up admiring the Scottish Widow and am honoured to have the opportunity to carry on such an iconic role.” Amber is the perfect contemporary choice to bring even greater warmth to the Scottish Widows brand.

Our Widow is back on TV screens in our “Taking on Your Future Together” advertising campaign.

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Our brand (2024)
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