A beloved gourmet burger chain, renowned for its locations across England, has entered administration, leaving fans of juicy patties and mouth-watering sauces worried. However, there's a glimmer of hope as the owner, Mario Shephard, reassures customers that the business is not entirely lost. The Flavour Trailer, hailed as 'the best burger van in Northampton,' has released a statement to the local press in Northamptonshire, offering a glimpse of optimism for the future.
The Flavour Trailer, an independent burger company with a passion for flavor, has been a local favorite, offering a range of locations across Northamptonshire, as well as private event and wedding hire services. The company's impressive burger trucks have brought culinary delights to customers, but now, a restaurant has opened, signaling a potential new direction for the brand.
In a statement to the Northampton Chronicle and Echo, Mr. Shephard confirmed that The Flavour Trailer Ltd has entered administration. However, he emphasized, 'We want to make it absolutely clear that this is not the end of The Flavour Trailer.' The statement continued, revealing that the restaurant in Brixworth is now open, and one of their trucks is visiting core locations. The brand's assets, including the Flavour Trailer name, are being acquired by a new company, Black Fox Hospitality Ltd, with Mr. Shephard as a director.
Mr. Shephard attributed the challenging year to rising costs, PAYE increases, and higher ingredient costs, all against a backdrop of a 'drop in consumer confidence.' He reflected on the entrepreneurial spirit that started the business from a tent in 2018, growing into a company with a restaurant and six burger trucks across the Midlands, seven days a week. This new chapter, he believes, is a rebirth, tighter, more focused, and more personal, with the food coming out of the restaurant and truck being the best they've ever made.
The Flavour Trailer's commitment to quality is evident in its Google rating of 4.3 out of 5 stars. Recent reviews praise the burgers, with one commenter describing them as 'out of this world' and another raving about the spicy veggie burger as the best they've ever had. Despite the administration, Mr. Shephard's determination to revive the brand and bring back the best burger is a testament to the enduring love for The Flavour Trailer.
