Sharon Osbourne, the legendary music manager and widow of rock icon Ozzy Osbourne, passionately argues that rock music is here to stay, despite the doubts of some. In a recent interview at MIDEM 2026, she emphasized the genre's authenticity, stating, 'It's not disco. It's not a gimmick music. It is from the soul.' This sentiment resonates with the core of rock's enduring appeal, as she believes it will never fade away. Sharon's enthusiasm for rock music is evident in her support for new talent, as she actively provides platforms for these artists to showcase their skills. She criticizes boy bands for their lack of musical prowess, stating, 'I always hated boy bands because they just would sing and dance, and it's, like, 'What are you doing?' It's silly.' She admires the technical mastery of musicians who create complex solos with just a piece of wood and strings, highlighting the art form's depth. Sharon also addresses the industry's perception of rock music, suggesting that those who dismiss it are often removed from the real world, as she says, 'And that's people that are not on the street. They're removed from the street. They're in their offices, they're in their chauffeur-driven cars. They don't get what is actually happening.' She further emphasizes the importance of live shows, as the music industry is now primarily about touring, not just album sales. Sharon's influence is evident in Ozzfest, a legendary metal festival she founded in 1996, which provided a platform for both established and emerging bands, including Earth Crisis, Drain STH, and Slayer. This festival became a symbol of the genre's spirit, offering a space for young talent to shine, much like a summer camp for aspiring musicians.