Where India’s affluent classes live (2024)

That’s the million dollar question consumer goods firms, marketers, and analysts often struggle to answer because of patchy and unreliable data. For the first time in India, an official data source provides detailed data on household assets and consumer durables that allows us to see how wealth is spread across the country’s districts.

That data source is the National Family Health Survey (NFHS) which surveyed more than 600,000 households in 2015-16. Although the database is used primarily to assess health outcomes, it is in fact a rich source of data on household ownership of assets.

A Mint analysis of the NFHS unit-level data released earlier this year shows that India’s top six urban regions—Delhi NCR, Mumbai-Pune, Chennai, Hyderabad, Kolkata, and Bengaluru—account for 25% of India’s affluent class. The six urban agglomerations together account for a little less than a sixth of the country’s population. Delhi NCR leads the race, accounting for more than 11% of affluent individuals in the country, followed by Mumbai-Pune, which accounts for 5% of affluent individuals in the country. Mumbai-suburban, Thane, and Raigad districts have been considered part of the Mumbai-Pune urban agglomeration.

The analysis of household affluence and poverty is based on a threefold classification. Households having at least six of the following eight assets or amenities—pucca house, electricity connection, phone (landline/mobile), television, AC/cooler, refrigerator, washing machine, and motorized vehicle (car/motorcycle/tractor/truck)—have been classified as affluent. Households having at most one of these assets have been classified as poor. The rest have been classified as middle-income households.

All estimates have been weighted by the number of individuals in households to account for the differences in household sizes across income classes. Nationally, a little over a quarter of India’s population are affluent based on the criteria described above, a little over a 10th are poor, and the rest fall in the middle-income category.

When it comes to proportion of the affluent as a share of overall population in that region, Chennai region (including Chennai, Kancheepuram, and Thiruvallur) leads the race. Sixty-two percent of the Chennai urban agglomeration is affluent, the analysis shows. Delhi-NCR comes second with 55% affluent population. The Chennai urban agglomeration also boasts of the lowest share of poor, with less than 1% of asset-poor population. The highest share of poor among the urban agglomerations is in the Mumbai-Pune region (5%).

Among all 640 districts for which NFHS provides data, Jalandhar district in Punjab has the highest share (88%) of affluence while Shravasti district in Uttar Pradesh has the highest share (61%) of the poor. Sikkim West has the highest share of middle-income people (93%); the district has very little proportion of the extremely poor and the extremely rich.

Most of India’s high-affluence districts are clustered in the south, west, and in north-west India. If you draw an imaginary line through India’s middle, most of the high-affluence districts will lie to the left of that line, while most of the poor districts will lie to the right of that line (see Charts 1A and 1B). An earlier Plain Facts story, based on 2011 census data and using a slightly different set of parameters, had found a similar clustering of districts across the two halves of the country. Half a decade later, the pattern of wealth distribution does not seem to have changed much.

Expand

The east remains an area of darkness, with a high share of poor households. Among major states, Bihar, Assam, Jharkhand, and Uttar Pradesh have the highest share of poor households. Delhi, Punjab, Haryana, and Kerala are among the richest states, with a majority of households in these states in the affluent category.

The data also shows huge caste-wise variation in affluence (see Chart 2). Nearly half of general category individuals (excluding Muslims) belong to the affluent category, and only 4% belong to the poor category. At the other end of the social pyramid, only 9% of tribals belong to the affluent category, and more than a quarter are poor. Dalits or scheduled castes (SC) account for the second-highest proportion of poor.