10 Types Of Virtual Fundraising Campaigns During The Coronavirus (2022)

So you’ve decided that you’re not going to let a little thing like a pandemic get you down: you’re still going to do your work and get a fundraising campaign going for your organization. Cool…but now for the tricky part: what on earth are you going to do for this virtual fundraiser? Your normal events aren’t accessible and you’re going to have to get creative.

Don’t worry. CauseVox has your back. We’ve found 10 of the easiest and most effective types of virtual fundraising campaigns you can use to raise money from the comfort of your own home (which is the best way to raise money if you ask me).

10 Types Of Virtual Fundraising Campaigns During The Coronavirus (1)

Keep reading to discover the perfect virtual fundraising event for your organization. You can even read it with a glass of wine in your hand because hey, you’re working from home.

Download your Virtual Event Planning Guide and Calendar Template:

Fundraising Campaign 1: A Virtual Event

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If you’re like most nonprofits, you were planning to run some kind of fundraising event in the next few months. Those plans have gone straight down the toilet, and many nonprofits are left wondering what to do to make up those funds. One great option is a virtual event.

You can see how Summit Assistance Dogs did it: they replaced their annual luncheon with an online event, including virtual “table captains” plus an online program that supporters can watch from anywhere!

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Online events can take dozens of forms: in fact, we’ve put together a list of 14 types of virtual fundraising events you can use as fundraisers. Take inspiration from what you were planning to do at your in-person events and get creative!

Fundraising Campaign 2: Crowdfunding

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Crowdfunding is a classic way to ask your supporters to join you in the virtual space. If your organization is providing immediate support to people affected by COVID-19, this can be an incredibly effective way of sharing with your community so that you have all the resources you need.

Check out how the Hebrew Free Loan Society shared their work:

It will take the generosity of all of us to confront what’s coming in the weeks and months ahead.

Please join us in supporting the Hebrew Free Loan Society’s (HFLS) Coronavirus Financial Impact Loan Fundto financially assist lower-income New Yorkers during this unprecedented time.

By contributing to the HFLS Coronavirus Loan Fund, you will be helping:

  • HFLS extend loans to help lower income New Yorkers meet basic expenses during this time i.e. pay for food, cover medical expenses, and keep small businesses going.
  • HFLS will also suspend all loan re-payments of current HFLS borrowers from now until May 20, 2020 so that they can ease their stress and focus on finding financial stability during this difficult time.”

They have a specific goal that will allow them to provide support through the pandemic, and called out clear ways that they will be using the funds to support New Yorkers. Using these techniques will get your supporters amped to make a real difference right now, and help you reach that goal.

(Video) 20 Online Fundraising Ideas Working During COVID-19

Fundraising Campaign 3: Peer-to-Peer

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Let’s be honest: a lot of people are bored right now. Give them something to do with a virtual peer-to-peer fundraising campaign! Cycling Out Child Poverty was in the middle of a cycling campaign when the pandemic hit, so they moved to an all-online format and asked cyclists to bike in their own areas.

If you’re looking for something a bit more simple (because seriously, they are kicking butt and taking names), take a look at your board. Ask them to create a fundraiser and reach out to their networks to help support you.

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The Orangewood Foundation did a variation on this by having a group of their members jump in and build fundraising teams. You can even provide them with a toolkit to get them started. And if you’re still feeling intimidated, you better bet that we’ve got resources for you on running the best dang peer-to-peer campaign around.

Fundraising Campaign 4: Sunk Costs

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Ok, we have to admit: everything isn’t as peachy as we’d like it to be in the nonprofit world right now. If you’re looking at a lot of lost revenue and dollars spent on events that aren’t happening, you’re not alone. We’ve all been planning for a normal 2020, and the world decided that wouldn’t happen.

Your community wants to help you weather that storm. Don’t be afraid to be transparent: if you have lost money that you already spent on a venue or speakers, let your community know that you need their help.

NTEN had to cancel their annual conference and realized that they had sunk a lot of money into the event already. They created a campaign asking the community to help them recoup the costs.

You can really make your donors feel like part of something in a virtual fundraising campaign like this:

“Let us remember #20NTC as a moment in time in which we, as a community, came together to support the organization that so many of us love and, in doing so, celebrate the very best in all of us.”

Fundraising Campaign 5: Virtual Programs

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If you’re like 99% of the world, you’re scrambling to figure out how to move your work online right now. That doesn’t happen overnight, and it doesn’t happen for free. Highlighting what you need to move your services online is a great way to inspire your supporters.

Game to Grow created a campaign to move their social groups to Zoom, and got an amazing response.

“Luckily, during this crisis our game-based social groups can largely be run though the internet via teleconferencing. There are some hurdles to jump in order to make sure we maintain the same high quality of services. We want each child to have the same opportunity to connect with peers, continue the fellowship of adventure, and receive the life-enriching experience of a professionally facilitated collaborative experience.”

(Video) 20 Virtual Fundraising Ideas for Nonprofit Organizations

Think about what your organization needs to do its work online and share with your community so that they can make it happen!

Fundraising Campaign 6: Update an Old Campaign

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Let’s say you were in the middle of a digital fundraising campaign when the pandemic hit. You might be wondering how to proceed: should you scrap the campaign since many people are struggling financially? Change to a COVID specific campaign?

One way to move forward that’s less work for more return is to keep using your existing virtual fundraising campaign but add messaging that acknowledges the current situation. San Marino Schools Foundation was about to launch a campaign to raise money to support teacher salaries when the pandemic hit. However, they went ahead and pivoted their language, strategy, and messaging:

“We acknowledge the COVID-19 crisis in our community. We know the ‘stay at home order’ has added a tremendous amount of uncertainty and strain on our community. The only reason we are asking for these contributions at this time is because we must raise funds prior to May 12, 2020 to save these crucial positions. Please consider donating today!”

This is a great strategy if you had a campaign with specific goals already in place. San Marino Schools had a deadline to raise their funds, which made it all the more important for them to keep up this fundraiser. If you’re in a similar position, update your messaging and keep on track!

Fundraising Campaign 7: Partner Campaign

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If you’re one of the nonprofits who is directly working to address the current crisis, you might feel like there’s just no time to raise money. You’re putting all your bandwidth into meeting your mission (and truly: thank you).

This is a great time to enlist a partner who will take the fundraising ball and run with it. If you have a group of loyal supporters, a business that partners with you regularly, or another entity that is solidly in your corner, reach out and ask if they’ll run a fundraising campaign for you (secret: it’s extremely easy for them to do this if they use CauseVox. They don’t even have to manage getting the donations to you).

Mid America Mortgage took this on to support North Texas Food Bank. They created a crowdfunding campaign to help support the increased need during the pandemic. They did a great job of highlighting just how big the need is:

“Currently, NTFB needs to build 60,000 boxes each week, on top of their normal operations to meet the current increased need. To ensure NTFB has the flexibility to adapt to the fluid nature of the pandemic while also sustaining their normal operations, Mid America Mortgage is asking to consider donating to support NTFB’s hunger relief efforts.”

This lets the food bank get back to their work of supporting hungry families while knowing they’re financially supported.

Fundraising Campaign 8: Matching Grant

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Let’s say you’re really into the idea of running a virtual fundraising campaign right now, but you’re just not convinced that donors will think now is the right time to give. Here’s your solution: a matching grant.

(Video) Fundraising Events & End-of-Year Campaigns During COVID-19

Reach out to a partner, your board, a major donor, or a supportive company to get a match (you can even check in with an existing donor to see if you can use their gift as a match). This will tell your donors that they need to give now. It creates some serious urgency that you can use in your corner. Not only that but the average donor gives 50% more when there’s a match on the table.

Skid Row Housing Trust made this happen with a $10,000 matching grant, and they capitalized on that urgency by creating giving tiers that showed how the donations were making an impact right now. Together these two factors are helping them communicate to their donors the urgency of donating today.

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Fundraising Campaign 9: Operating Expenses and Recurring Gifts

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Without being dramatic, there’s a definite possibility that this pandemic will cause some nonprofits to close their doors. Arts organizations, camps, and other nonprofits that rely on group activities have lost a lot of revenue. If you’re in this boat it’s time to let your community know that you need their support to weather the storm, and that means asking for help with operating expenses.

You can be transparent. Westwind Stewardship Group gives a strong example of being honest with your donors to let them know what the stakes are:

“The COVID-19 pandemic has hit our camp community extremely hard. With group gatherings of any kind canceled through at least the end of April, Westwind programs and operations have sadly come to a near halt.

While the future is uncertain, we are hopeful that we will soon be back to normal, gearing up for another amazing summer season. As it currently stands, we are seeking at least $250K in emergency funding to help us bridge the financial gap. When deemed safe to continue programs, we will be able to rehire staff and resume operations and continue our 84-year legacy of providing life-changing outdoor experiences to youth and families.”

Fundraising Campaign 10: Recurring Gifts

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You might be focused on right now because let’s be honest…we’re all focused on right now (did we mention there’s a pandemic?). But a big part of creating a solid fundraising campaign is thinking about the future, and one of the best ways to do that is by focusing on recurring donors.

A great way to approach this type of virtual fundraising campaign is to ask for recurring donors. Reach out to your existing donors and ask them to give a small amount each month so that you’re not putting them in a challenging spot and you know you can expect some revenue each month.

Mortgage Professionals Providing Hope did a great job of this by encouraging members to give a dollar a day. It sounds very approachable and lets donors feel like they’re making a difference over time. Plus you can make your thank yous creative and exciting!

Make the Switch to CauseVox

Want to implement your own virtual fundraising campaign?

CauseVox makes it easy for you to run all your digital and virtual fundraising, helping you raise more with less effort in this uncertain time.

(Video) Inspiration Station: Creative Virtual Fundraising Ideas from Real Nonprofits

Even better, CauseVox’s Basic Plan is free to help support all nonprofits during this pandemic.

Get started today for free with CauseVox.

Book your free Virtual Fundraising Consultation with an expert.

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FAQs

What fundraisers can you do during Covid? ›

Top 10 socially distanced fundraising ideas
  • Gaming tournament – whether it's Fifa or Fortnite, get those competitive juices flowing. ...
  • Virtual marathon – hop on the treadmill or static bike to rack up those miles and create a JustGiving page to collect sponsorship from your family and friends.

What are some good ideas for a fundraiser? ›

14 Easy Nonprofit Fundraising Ideas
  1. Donation Jars. In the age of cryptocurrency and digital wallets, we often forget about cash as a quick donation option. ...
  2. Community Yard Sale. ...
  3. 50/50 Raffle. ...
  4. Bake Sale. ...
  5. Concession Stand. ...
  6. Car Wash. ...
  7. Team Trivia Night. ...
  8. Sports Tournament.
13 May 2022

What is the most profitable fundraising event? ›

Charity Auctions

Auctions are some of the most profitable fundraising events around. With so many amazing prizes on the line, donors won't be able to resist contributing to your cause. Plan ahead to get the best auction items and start planning your next charity event today!

How do you fundraise virtually? ›

Virtual fundraisers are events held online instead of in-person. Tools for these events include online invitation and marketing tools, donation forms and pages, and streaming platforms like Airmeet, Zoom, YouTube, and Facebook Live. With these tools, you can hold a successful online event.

How do you raise money for a pandemic? ›

25 Cheap & Easy Fundraising Ideas During COVID
  1. Direct Mail Campaign.
  2. Matching Campaign.
  3. Monthly Donor Campaign.
  4. Cause Marketing Campaign.
  5. GivingTuesday.
  6. Your Own Giving Day.
  7. Online Peer-to-Peer Campaign.
  8. Crowdfunding Campaign.
18 Mar 2022

Why is fundraising important? ›

Fundraising activities can determine the future of your organisation. A strong fundraising effort can ensure there are adequate funds to support all of your activities; a poor performance can drain money and threaten the very survival of your organisation.

Where can I promote my fundraiser online? ›

Use Social Media to Attract Current and New Supporters Alike. Social media is one of the best tools nonprofits have for getting the word out about fundraising events. You can start by creating a video to announce your event, and then follow that up by creating a Facebook event and inviting your Facebook followers.

How can I fundraise a large amount of money? ›

The 17 Ways
  1. Hold a fundraising event.
  2. Send a fundraising letter to your donor file.
  3. Host a walk-a-thon, dance-a-thon, or other participatory fundraising event.
  4. Write some grants.
  5. Send a fundraising e-mail to your list.
  6. Approach your top supporters to ask for individual gifts.
  7. Start a viral fundraising campaign.

How do you fundraise on Facebook? ›

How do I create a nonprofit fundraiser on Facebook?
  1. Tap in the top right of Facebook.
  2. Tap Fundraisers.
  3. Tap Raise Money.
  4. Tap Nonprofit.
  5. Tap on the nonprofit.
  6. Tap Create in the top right.

What is the most successful type of fundraiser? ›

Silent, live, and online auctions can be very successful fundraisers and can be incorporated into any other event or held as a stand-alone event.

How does fundraising work? ›

Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization. They also may design promotional materials and increase awareness of an organization's work, goals, and financial needs.

How do you plan a virtual fundraising event? ›

10-Steps to Host a Virtual Fundraising Event
  1. Prepare your list of donors.
  2. Stay true to your “normal” event plan, but be willing to make changes.
  3. Define the purpose, fundraising goal, budget, and event timeline.
  4. Choose the space you will film in.
  5. Choose your streaming platform.
20 Oct 2022

What is digital fundraising? ›

Digital fundraising uses online fundraising techniques and applications to reach a larger audience, steward new donors, and build greater relationships with your donor base. Digital fundraising is an ongoing process to start with online outreach techniques using websites, emails, and social media.

How do individuals fundraise? ›

5 Fundraising Ideas for Individuals
  1. #1: Crowdfunding. Arguably, crowdfunding is one of the most popular personal fundraising methods to take. ...
  2. #2: “In lieu of” fundraising. ...
  3. #3: Bake sale. ...
  4. #4:Car wash. ...
  5. #5: Game night. ...
  6. #1: Set Goals & Tell Your Story Well. ...
  7. #2: Choose a Super Engaging Campaign. ...
  8. #3: Promote it Like No Other.

How can I fundraise a large amount of money? ›

The 17 Ways
  1. Hold a fundraising event.
  2. Send a fundraising letter to your donor file.
  3. Host a walk-a-thon, dance-a-thon, or other participatory fundraising event.
  4. Write some grants.
  5. Send a fundraising e-mail to your list.
  6. Approach your top supporters to ask for individual gifts.
  7. Start a viral fundraising campaign.

How do individuals fundraise? ›

5 Fundraising Ideas for Individuals
  1. #1: Crowdfunding. Arguably, crowdfunding is one of the most popular personal fundraising methods to take. ...
  2. #2: “In lieu of” fundraising. ...
  3. #3: Bake sale. ...
  4. #4:Car wash. ...
  5. #5: Game night. ...
  6. #1: Set Goals & Tell Your Story Well. ...
  7. #2: Choose a Super Engaging Campaign. ...
  8. #3: Promote it Like No Other.

How do you start a fundraiser? ›

Start a Fundraiser in three simple steps

Start your fundraiserIt'll take only 2 minutes. Just tell us a few details about you and the ones you are raising funds for. Share your fundraiserAll you need to do is share the fundraiser with your friends and family.

What is the most successful type of fundraiser? ›

Silent, live, and online auctions can be very successful fundraisers and can be incorporated into any other event or held as a stand-alone event.

What is a fun run fundraiser? ›

A Fun Run is a non-competitive running event to celebrate and raise funds for a charitable cause. Participants can typically run, jog, walk or roll in these fundraising events designed to have fun first and raise funds for schools or nonprofit organizations.

How do fundraisers work? ›

Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization. They also may design promotional materials and increase awareness of an organization's work, goals, and financial needs.

Why is fundraising good for kids? ›

Children may gain confidence, improve communication skills, learn about personal responsibility, and practice their math and financial skills, to name a few. While helping with these skills certainly won't be a primary goal of your fundraiser, you might consider incorporating them into your plan as an extra benefit.

How can a poor family raise money? ›

How to Raise Money for a Family in Need: 7 Crowdfunding Tips
  1. 7 fundraising tips on how to help a family in need. ...
  2. Speak to the family directly. ...
  3. Write a compelling fundraiser story. ...
  4. Add photos and/or videos. ...
  5. Reach out to close friends and family first. ...
  6. Create a plan to share your fundraiser.
14 Oct 2022

Where can I promote my fundraiser online? ›

Use Social Media to Attract Current and New Supporters Alike. Social media is one of the best tools nonprofits have for getting the word out about fundraising events. You can start by creating a video to announce your event, and then follow that up by creating a Facebook event and inviting your Facebook followers.

Why do people fundraise? ›

Fundraising is one of the most selfless things you can do and many people are drawn to it as a way of giving back. Charities rely on voluntary donations and could not fund their work without the time and generosity of a committed army of volunteer fundraisers.

What is another word for raise money? ›

What is another word for raise money?
fundraisecollect
petitionscrounge
drum uphit up
solicit donationssecure funds
seek supportraise
4 more rows

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